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Five Digital Promotion Campaign Ideas to Build Customer Loyalty

By Julie Ann Ross

Republish: EasyPublish™ Published: 01Dec2010 Word count: 611 Viewed: 948 time(s) Get Free Content For Your Site

Digital promotions benefit your promotional marketing campaign through increased response rates of loyal customers. They make the customer happy, which creates loyalty that leads to future business. Long-term customer loyalty is valuable and it provides for increased value through conversations of loyal consumers, within social media applications. Loyal consumers are the best advertisers of your brand. Word of mouth advertising, including social media promotions, are the leverage you need to build the highest conversions and downloads for your digital marketing campaign.

Examples of a digital promotion campaign are endless. For example, why not give away a free music download for every $10.00 spent? A customer will often round up to the next $10 increment just to get a $.99 download for free. In their mind, if a sale total comes to $16, they will justify spending that extra few bucks just to get the free song. That adds up the dollars and business for your company. Over time, this will add up.

Another way to boost your digital promotion campaign is by giving away free dollars. Why not give a free $10 gift card to your own store. This promotional idea does two things for you: First, keeps your money in your store. Second, the likelihood that the customer will only spend $10 is pretty low. They may use this as an excuse to spend a little more than normal, because they have a "free" $10.

You can even ask your customers to tell their friends about your digital promotion. We know several restaurants that have a digital promotion campaign on their Facebook page. Tell an interesting story or leave a positive comment, and you could with a $50 gift certificate to your restaurant. Then, their friends see the promotion and comment in their news feed, and they not only hear about your restaurant, but they will want to get in on the action too. If they've been to your restaurant, they'll tell their story, and their friends will see it, and so on.

By giving away a larger gift as part of your digital promotion, you are generating more word-of-mouth conversation than you could ever get by spending that money on a "real" advertising campaign. The cost to you is $50 worth of food, the value you get can be in the hundreds or even thousands of dollars. Even if you only did this once a month, if you got two additional parties to spend $50 - $60 each month, you ROI is worth it.

Another digital promotion idea is to create a referral program. For every referral that results in a purchase, the referrer receives free movie passes, or coffee or dessert card. People love going to the movies and everyone definitely loves food. Your digital promotion coupons can be retrievable online by a code or even through email, which would also save you printing costs.

Several online websites have built their entire business around the digital promotion model. Websites like Groupon.com and Restaurant.com offer purchases of digital gift certificates for nearly half their value. A $45.00 gift certificate for some restaurants can be purchased for only $25.00 online. This is one of the best ways a digital promotion can create revenue. Who wouldn't want to purchase a gift card for half the price and double the value?

The advantages for a digital promotion campaign are endless. The customer can print their certificates, download free music, or redeem their gifts at their convenience. Plus, by using a digital promotion, you are also make the lives of the winners much easier. No longer will they have to run all over town to retrieve their prize.

So the next time you're looking for a marketing boost, consider a digital promotion campaign.

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