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Find Your Online Reputation in Search Engines and Social Media

By Julie Ann Ross

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Republish: EasyPublish
Published: 05Jun2011
Word count: 501
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What is your online reputation? Search your name online. What do you find? If you are lucky, you have found a lot of the really cool and awesome things you have done. You have found your social media pages and profiles.

But what if you search your name, and you do not find anything? What does that tell someone who is looking for you for a job search, or to hire you as a consultant? Even worse, what if you search your name, and you find a lot of photos and inappropriate jokes? What does that tell your potential employer or client?

It is an old, tired cliché, but it still fits: you never get a second chance to make a first impression. Only now, you made your first impression the minute someone tried to search your name to find out a little more about you. You made your first impression on this new person, and you never even had a chance to meet them.

In the age of search engines and social media, people can find out all kinds of things about you when they search your name. While we do not want to make it sound like you cannot have any fun ever again, we want to emphasize that it is important to keep your nose as clean as possible. You never know what someone might find when they search your name.

What will a hiring manager see when they try to search your name? You want them to find the best you possible. You want to make sure your social media profile is up to date, your social media page is free of "those" kinds of pictures, and that you have a blog that showcases your intelligence and experience.

If you do not have those kinds of profiles, or they are not very visible, try some reverse SEO and push the negative results down off the front page by pushing up the positive ones. With a little reverse search engine optimization, you can make sure the hiring managers and HR professionals find just the right thing when they research your name in the search engines.

Promote your success in search engines with social media marketing. When someone tries to search your name, the first thing you want them to see is your portfolio of your work. This could be on a blog post, a social media profile page, or even a video page.

Your ability to rank within the search engines can often mean the difference between being hired for a job or not receiving an interview. The way you manage your social network profile can make a big difference. You need to brand yourself, as though you are a product. Manage your online reputation by branding yourself within search engine results pages.

If you not sure what brand you are presenting online, search your name and see what you can find. You can manage your online reputation.

Rostin Ventures principals have extensive experience in restoring reputations online, using Reverse SEO among other tactics to provide positive Online Reputation Management Services (ORM Services).

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