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Articles by Karen Purves

• How to Market your Services
  The very nature of services, having an experience, makes it more complex to promote. Once people have it, it's finished. By giving samples or material that will help people decide to buy is essential in the service marketers kit.
  Published 12Feb2009, viewed 208 times

• What is Your Front Door Like?
  Every business has a front door, even virtual ones. It can be easier to find out why people don't come through a physical door. So, what about the front door of your business - what is it saying about you?
  Published 05Feb2009, viewed 209 times

• How to Make Emails Work for You
  Emails are a powerful tool in any marketing activity. Making sure they are effective is essential. This article informs what to track and more importantly offers some benchmarks for you to beat!
  Published 05Feb2009, viewed 207 times

• How Headlines Help Build Credibility
  Consider how your headlines develop your credibility in the marketplace. By concentrating on each headline as a discrete activity, you would be putting your foot into the longevity of your company. Waterman's Pens have been used as an example from history of how there headlines demonstrated their positioning of quality, reliability and innovation.
  Published 23Jan2009, viewed 235 times

• Seven Things That Inhibit Your Marketing Success
  Wanting success can be the very thing that keeps it away. Your marketing shows your emotions. By having the top seven given, you can be aware of impact your wanting can have on your marketing activities.
  Published 16Jan2009, viewed 258 times

• Must Dos in 2009
  Bravery or lunacy, you decide! Here are six must dos for anyone wanting to market their business better in 2009. There is a bias towards social media and this follows the trend from businesses concentrating on each transaction to towards having long term relationships and working collaboratively.
  Published 17Jan2009, viewed 211 times

• Frequency Builds Trust
  We're in a revolution where the old tools of marketing are not as effective. We have new tools which are very effective but the implementation can leading to switch off just the same. Frequency of message is still key but how it is delivered is changing.
  Published 08Jan2009, viewed 284 times

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