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Articles by Karen Saunders

• Key Elements of Professional Book Cover Design for Self-Published Authors
  The book cover for your precious manuscript is an enormous determinant regarding its success...or not. You'll stand a better chance of being a successful self-published author when you get the right graphic artist to assist you. Remember the design of the book cover can boost sales for you tremendously.
  Published 12Mar2010, viewed 816 times

• The Key Elements For the Inside Pages of Your Self-Published Book
  The inside pages of your self-published book probably require more decision making on your part than you realized. Having a professional design the inside of the book might make more sense and you'll learn a lot about those elements in this article.
  Published 11Mar2010, viewed 303 times

• Take Your Newsletter to the Next Level: Tips on Graphic Design and Page Layout Part 2
  The graphical appeal (or the lack of it) in your newsletter carries a strong message to your target market. If you're a do-it-yourselfer, here's how to work with images and photos like the pros to take your marketing pieces to the next level.
  Published 23Feb2010, viewed 316 times

• Designing the Inside Pages of a Professional Looking Self-Published Book
  Your book manuscript deserves to have all the key elements lined up appropriately so that your message comes across. The appropriate inside page design is one of the elements toward that end.
  Published 23Feb2010, viewed 299 times

• How To Design Compelling Self-Published Book Covers That Sell Books
  Your book is completed. You're ready to enter into the publication process. You'll need a book cover that says "Pssst! Read me!" The design of your self-published book cover is a key element for your book's successful sales.
  Published 23Feb2010, viewed 207 times

• Capture Clients with Words that "Hook" and Graphics that "Kick!"
  Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with? As your company's in-house graphics person--perhaps more by default than by intention--you're pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to learn advanced design and marketing skills. Here's how can you can make an instant improvement.
  Published 17Feb2010, viewed 214 times

• Take Your Newsletter to the Next Level: Tips on Graphic Design and Page Layout Part 1
  The graphical appeal (or the lack of it) in your newsletter carries a strong message to your target market. If you're a do-it-yourselfer, here's how to utilize page styles, grids and style sheets like the pros to take your marketing pieces to the next level.
  Published 16Feb2010, viewed 406 times

• Use the Right File Format and Resolution for Websites and Printing Applications
  Using your scanner properly can be an important element when creating file formats for your printed materials or your website. Here are some basics to help you get the best results.
  Published 16Feb2010, viewed 308 times

• How to brand your business and launch your brand online . . . without losing your money or your mind
  In today's buzzword search-engine climate, a website is the most powerful marketing and sales tool available to any company, large or small, cottage industry or inspired solopreneur. Here are seven steps to guide you in developing your website and creating a clear business objective and message.
  Published 27Jan2010, viewed 205 times

• Relationship Marketing for the 21st Century
  What do you think of when you hear the term "relationship marketing"? Blogs, wikis, business-oriented media sites, and social networking sites allow relationship oriented business people to potentially touch exponentially more people than any community networking event could.
  Published 26Jan2010, viewed 149 times

• Branding Graphics Appeal on Your Website and Tips for Making it SEO-Friendly
  The key elements for website design - graphic design, logo design, and branding - are essential for business success coming right behind content development.
  Published 26Jan2010, viewed 195 times

• Using Your Brand In All the Right Places
  Have you given due consideration to the critical importance of branding for your company? This is not a nebulous concept. It involves graphic design, your website, brochures, book covers, business cards, logos, or any other marketing pieces your business may require.
  Published 26Jan2010, viewed 341 times

• Hot Tips for Logo Design Excellence
  Your logo design is your face in industry. It's a graphic element of branding that represents your company's essence and it's design is crucial.
  Published 26Jan2010, viewed 473 times

• How Relationship Marketing can help your business during bad economic times
  History has shown us that businesses often reduce—or completely stop—the dollars spent on marketing and advertising during economic slowdowns. What we can do is practice relationship marketing with people in our sphere of influence to increase our own business sales.
  Published 19Jan2010, viewed 844 times

• Marketing Tools that Work Toward Creating Success With Your Business
  Many business people fail to recognize that in addition to having a grand idea for a business, they must also market that business. In marketing, graphic design, logos, and branding become supremely important and can boost you toward the success that grand idea implied to you.
  Published 19Jan2010, viewed 182 times

• Fear, The Economy, and Retirement Income Opportunities
  Many of us end up in careers that don't resemble our education, our trainings, or our hearts desires. When we reach retirement age, our old dreams blossom once again inside our hearts, and hover in the background when we search for part time jobs for seniors. Don't be dissuaded by the current economy. Opportunities abound, especially in the MLM world.
  Published 19Jan2010, viewed 402 times

• Caring About People While Earning Residual MLM Income As a Stay At Home Mom
  Moms are loving people and are personally satisfied when they are able to nurture and care about their children and then other people. This positive attitude is perfect for fostering success in an MLM or network marketing career.
  Published 18Dec2009, viewed 360 times

• I Found the Law of Attraction, and It Found Me A Stay-At-Home Mom Job!
  After working hard to earn my degree, working hard to find a career job, and investing years in both efforts, when my baby was born, I fell so deeply in love with her and wanted never to have to leave her for the working world. My husband was supportive of my staying at home, and yet, I knew it would be wonderfully helpful if I could augment our income with a stay-at-home job. That is when I discovered network marketing opportunities.
  Published 18Dec2009, viewed 215 times

• My Best Decision: Adding a Law of Attraction MLM Opportunity to My Life
  As a successful, self-employed graphic designer, why would I opt to foster a new career in network marketing? I was beginning to build up residual income and a part time job for my retirement.
  Published 18Dec2009, viewed 175 times

• How Retirees Benefit from Using The Law of Attraction for Marketing Their Retirement Business
  Cutting back on the time expended in working in a retiree job is so appealing to retirees. Using the Law of Attraction in the career makes that possible. More fun; more money; less work. Perfect!
  Published 18Dec2009, viewed 183 times

• How To Use the Law of Attraction To Create A Fun and Exciting Retirement
  As a retiree, your life experiences have taught you that a positive attitude can foster success. You can take that positive attitude into a Law of Attraction career and enjoy a part time job that's great for retirees.
  Published 15Dec2009, viewed 185 times

• Will You Be Able to Completely Retire as a Result of the Economic Downturn?
  Although you have worked for many years and have, at a minimum, achieved the age for retiring, has today's economy taken a big bite out of your retirement monies so that you may be looking for a retiree's part-time job? I see two key ingredients that can solve your search: network marketing opportunities and using the law of attraction to find the right place for you to work part time.
  Published 15Dec2009, viewed 251 times

• How to Use the Law of Attraction to Attract More Customers and Grow Your Business
  Once you understand the Law of Attraction you can apply it to any area of your life, including your business. Here's a quick and easy definition of the Law of Attraction with the focus of applying it to your business.
  Published 11Dec2009, viewed 491 times

• How A Stay-At-Home Mom Can Use the Law of Attraction To Create a Flexible and Fun Home-Based Busines
  Mothers today are recognizing the value to their children in having a strong presence in their lives. Many of these mothers are drawn to network marketing and a law of attraction career. Perhaps an MLM opportunity is in the cards for you?
  Published 11Dec2009, viewed 240 times

• Why One-Sheets are Must-Have Marketing Tools
  Do you know what 7 essential elements must on your one-sheet? Learn how to convey that you're a must-have expert by using these writing and design techniques to create a one-sheet that will bring you results.
  Published 10Jul2006, viewed 543 times

• Visual Branding Keys To Make Your Business Memorable
  Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.
  Published 29May2006, viewed 530 times

• Create a Giant Postcard to Market Your Business and Get Results Fast!
  A wonderful, hardworking marketing tool is a giant postcard! With colorful eye-catching graphics on one side and your promotional copy on the back, it will grab attention faster than an email, ad or sales letter.
  Published 11Apr2006, viewed 413 times

• Color Meaning--Unlock the Symbolism and Color Psychology of Common Colors
  Color is a magical element that gives feeling and emotion to art, design, and advertising. Certain colors will help your product, corporate document, or advertisement attract specific target audiences and evoke desired responses. Here are generally accepted guidelines on the symbolic meanings of color and how you can use color more effectively in your marketing pieces.
  Published 18Mar2006, viewed 554 times

• 10 Easy Ways to Make Your Flyer Stand Out in the Crowd
  A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in the crowd? Here are 10 easy techniques that professional designers use to make flyers "pop."
  Published 22Feb2006, viewed 497 times

• What Do You Need to Know Before You Design Your Own Logo?
  What elements make a successful logo? Here are 10 logo design tips that professionals use.
  Published 14Feb2006, viewed 505 times

• Award-winning Designer Reveals Secrets to Attractive Page Layouts
  A customer will not read--or buy--a book that is designed in a way that is difficult to read. Your goal with book design is to create an interior that is inviting, pleasing, and easy to read. Here are some techniques that professional typesetters use.
  Published 10Feb2006, viewed 467 times

• How to Make a Book Cover Design that Flies Off the Shelf!
  According to "The Wall Street Journal", “The average bookstore browser who picks up a book spends eight seconds looking at the front cover and 15 seconds reading the back.” You can’t tell — but you can sell — a book by its cover.” Here are a few powerful book cover design techniques that professional book designers use.
  Published 23Jan2006, viewed 442 times

• What Does She Have That I Don’t?
  Here is a good description about branding and how other companies have successfully used branding to build their businesses. We show you the elements of a good logo design, and why you need to be consistent with your graphic and visual elements on all your marketing and corporate materials.
  Published 30Nov2005, viewed 466 times

• First Impressions Count! Lasting Impressions Sell! Bet Your Business Card On It.
  Your business card is often the first -- and perhaps only -- impression prospective clients may see. Will it encourage them to find out more about you and your business? Having a good logo design and a clean layout leaves them with a favorable first impression that you're a credible professional businessperson. Here are 13 easy ways to improve your business card design.
  Published 22Nov2005, viewed 620 times

• Turn Your Marketing Pieces into Marketing Masterpieces with These Five Design Techniques
  Improve the design and layout of your marketing materials with 5 simple trade secrets that anyone can use immediately. This article describes how to use quality clip art and stock photos, add dramatic contrast, apply visual consistency, manage space wisely, and when to use serif or sans serif fonts.
  Published 15Nov2005, viewed 394 times

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