	Article Directory		Article Submission Service		Article Marketing Blog		Publishers		Member Log In

Article Directory :: Business - General Articles

Hot Tips for Logo Design Excellence

By Karen Saunders

Republish: EasyPublish™
Published: 26Jan2010
Word count: 657
Viewed: 491 time(s)

Get Free Content For Your Site

In our marketplace today, we spend hours and hours on a computer surfing the internet. According to research, it is estimated that many of us are exposed to over 200 logo designs or branding marks per hour. Your logo will be used on your business cards, your website, outdoor designs, various spots on the Internet, and on promotional items like T-shirts, mugs, key chains, etc. At that rate, in order to be memorable to our clients, that logo had better pop out and stick in someone's memory, wouldn't you say?

What Makes A Good Logo

Big business knows how important it is to have success in all the elements of their business, so they attach a high value to branding and logo design. Strive to achieve the following characteristics:

* Consistent with all the other elements of your marketing

* Graphically enticing and memorable

* Represent your company and products meaningfully

* Be as unique as possible

* Appear professional drafted

* Function beyond the limits of time

* Not melt into the background of your marketing pieces

When you employ a graphic designer to craft your logo, you want it to:

* Last for a long time

* Be distinctive from your competition

* Appealing to your target market

* Communicate the right image.

* Be legible and easily understood

Paul Rand was a superb innovator in the arena of logo design. IBM's logo is attributed to him. Without it even being shown here, you can visualize those three letters in horizontal blue stripes, can't you? That's a logo with all the key elements listed above. Rand united letters and found unique graphical ways of utilizing the letters of a word or a persons name through typography or engravers design and he frequently wove modern art styles into his logo designs.

Eye Catching Design

It's not an easy thing to make a simple graphical symbol to represent the entirety of a company's Mission Statement, and yet a good graphic designer can do just that. The very best logos are quite sophisticated in their simplicity, because they combine and refine symbols, colors, and typography as well as space into one tight, concise unit.

A good logo has a strong, balanced image without clutter surrounding it that might distract one's attention from the logo message. Bold graphics are easier to see at a glance and they work better than logos with thin, delicate lines. Your logo should avoid trendiness in order to achieve the element of timelessness. Trendy fonts or images will distract from your message.

Color and Black & White

Your logo will mainly be used in it's colorized version, but it's wise to check its appearance in black and white as well. Faxes, in particular, communicate mainly in black and white and you'll want your logo to be easily recognized without color.

You should record somewhere you can easily retrieve the PMS ink formula of the spot color(s) in your logo. If you ever have to use a four color printing process, you'll need this information. You can check a spot-color-to-process-color conversion swatch book for this information, and you'll be glad you have it recorded.

Full color logos are wonderful to look at, but expensive to print on your marketing pieces. It's much more economical to print your letterhead, envelopes, business cards and brochures in one, two or three colors.

Graphics for the Internet

Here is a check list for what you'll need from your graphic artist so that you can use your logo on the internet:

* A jpg or gif file format

* Resolution at 72 pixels per inch

* In the RGB color space

Your successful logo design can make or break your business. I'd recommend having your graphic artist provide several samples. Let your friends see them and place a strong value on their input. Then, let several people see them who don't know you or your business and listen attentively to their feedback. And then, for this key element in your business branding, the final choice is yours.

Are YOU ready to create a powerful brand and website that delivers? Karen Saunders, owner of MacGraphics Services, and her outstanding team can lead you through her integrated 7-step branding and website launch system. For a FREE 60 min audio "Put the Bling Into Your Brand" and to learn about her exceptional branding, graphics, and website design services: http://www.BrandingAndWebsiteDesign.com .

EasyPublish™ this article - publishers click here