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Most Valuable Places For Keywords In Your Articles

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Published: 21Mar2012
Word count: 646
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Everyone knows that if you want to get traffic to your site or article or you need to optimise it with keywords. But the rules here keep on changing so how do you get the traffic with your keywords and stay within the rules?

Think of your keywords as if they were seeds. This means that if you just throw your seeds just anywhere, they may grow, they may not. But if you plant them where you know they will benefit from perfect conditions then they will have a far better possibility of growing up to bear the fruit they should. Place your keywords carefully and you may reap the fruits you want!

Google has got stricter with content on the web that it determines as being high quality. It has got good at penalising spammy site that do not add any benefit to the reader. It has made it a better experience for the readers but more challenging for web marketers and developers. They need to offer more interesting and better written pieces.

Stop The Keyword Tag And Keyword Stuffing

When you are writing the main thing to have is mind is that you want to offer great content to your readers/users. This is what the search engines want now, good high quality works so keyword stuffing is a thing of the past and a no no now because articles appear unnatural. It is far better to forget about trying to trick the search engines to ranking your page higher, because this can often work against you, and rather use your energy on placing more appropriate keywords in well-placed areas of your article or site.

1. Title Tag

The title tag is is used to briefly and accurately describes the topic and theme of an online document. There are a few things to think about to make it a well optimised title tag: - A title tag should be about 65 - 70 characters or less so it is important that you choose your letters well. - Make the content seem appealing, still using keywords that fit the content of the page, and not using nonsensical combinations of words place the most important keywords at the beginning of the tag title - And change and customise the tag title on each page so avoiding duplicate content filters.

2. H1 Tag

H1 have been considered important for a number of years. Search engines do not penalise you if you use multiple h1 tags. Google engineer Matt Cutts said in a 2009 video, "Use (the h1 tag) where it makes sense and more sparingly, but you can have it multiple times." However it is not a good idea to abuse the use of these tags. They still have safeguards against sites that use spammy tactics, like using h1 tags for a large part of the body text.

3. Body Text

Naturally, you want to have some keywords in the body of the text. If you are writing for you targeted audience then naturally weaving keywords into the article should be easy. However, it is a bit of a mystery as to how many keywords you need to affect SEO. My understanding is to have about three keywords on a typical page so it appears natural. As long as it looks and reads naturally there is nothing to worry about. The main point is, the article should be relevant and of high quality, flowing well and enriching for the readers, which should all be more important than keyword density.

In other words keep your writing of a high quality and useful to your readers, adding keywords naturally so as not to spoil your message to your readers.

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