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Stop Your Competitors from Stealing Your Customers

By Katherine Quirke

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Published: 04Jun2007
Word count: 697
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Are you struggling with marketing your business online?

Are your online customers being stolen from under your nose?

Are you beginning to think your website is a lemon?

Like most of us you are probably don't know where to go to get the best out of your website and your online business. Your web designer has created your site but not provided you with quality information on how to make it work for you 24 hours a day.

There is a misconception out there that if you have a website your business will get bigger and better – WRONG! You will probably spend thousands of dollars on a new website just to have nobody visit it. Why? because nobody knows about you!

It has taken many successful online marketeers years to find the best secrets and methods to online marketing. Contrary to all the sales methods thrown at your mailbox everyday you do not have to spend much money at all to market online. Let's face it you probably had a website created because you figured it would be inexpensive marketing for your business. Of course it is very expensive if nobody is visiting you.

So how do you get your stolen customers back?

There are some very simple techniques that anybody can use without any training or assistance. I have listed them here in order of merit:

1. Get yourself into the search engines. I don't mean submit once and forget. This will not work. Have your site submitted to all the main search engines at a bare minimum once a month. This means you are increasing your search engine ranking and probably taking over your competitor. The best thing about this is you can pay to have this done for a very tiny price and you don't have to do anything else.

2. List your business in free and low cost classified sites. There are a heap of them out there – some better than others. You will find that not only are you listing in a classified site but, most of the sites are polled out to the search engines and you get your listing found in the mainstream search engines as well.

3. Write articles for ezines. Articles for ezines are amazingly effective. You get to share information with others on a topic you are familiar with and at the same time you can promote your business. Further to this you have yet another way to get yourself into the mainstream search engines as most ezines are regularly submitting their articles to them.

4. Post to mailing lists. This is probably the last thing you would consider doing but it does work. You need to become a member of either a free or paid mailing list. This means that every email and advertisement you create is safe and will not be classified as spam because those on these lists want to be there.

These 4 steps you can perform with very little knowledge or understanding. They are uncomplicated and will work every time.

If you have a bit more time there are some other methods of promoting your business such as power submitters to directories, auto responders for email marketing, forum marketing, listing as an affiliate if you have product to sell. But, if you only have half an hour every other day the top 4 steps are your best way to go and look at other methods further down the track.

As a rule you only can easily get away with marketing your business on the web in just 30 minutes a week. Those 30 minutes could be the most important 30 minutes your business has ever seen.

Finally if you follow the above 4 steps over the long term your business will create more income, more awareness than that of regular advertising. Why? Because today most people are on the internet, most people look for required products and services using search engines, they will not look further than the first 3 pages of the search engine.

We are in a global society and awareness of your product or service can take you to places you have never been.

I wish you much prosperity.

Katherine Quirke is an Australian based business entreprenuer. She has worked in the IT industry for over 10 years and owned a number of businesses over the last 20 years. Sharing her knowledge has become a passion. Further information may be referenced at: http://www.potentialtime.com.au/getcustomers.htm

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