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Creating Soul In Your Membership Site

By Kathy Dobson

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Published: 15Aug2009
Word count: 448
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Sounds like a title that should be in the 'self help' section doesn't it? But, creating soul in your membership site may be the most important element to your success online.

To understand how to accomplish this we must first understand one very basic principle in life...that principle is balance. Everything in life seeks balance. The old adage "you can't have one without the other" sums it up quite well. You can't have black without white, up without down and in without out...one simply does not exist without the other. They are the two opposing forces that create life. Without cold, hot simply has no meaning...nothing to gauge it against.

We as human beings are three-fold. We are mind and heart and these together create our soul. The soul is simply the totality of all that you are...your intellect and your emotions. Remember you can't have one without the other. You are both the yin and the yang.

You yourself are a being of balance. Even your brain has two physical sides to it. One for the intellect and one for the creative/emotional brain side. Intellect without emotion is simply flat...flat words, flat pictures etc...no depth. Emotions without intellect is equally as dangerous as emotions can steal away our peace if we don't have intellect to balance it off.

Apply this principle of balance to all your endeavors in life...including your membership site.

By creating great, unique, appealing content within your site, you address the mind of your subscriber...you address their intellect...which is a must if you want to retain your members. But, although great content may be what initially drew them in, there is another equally important element to creating a successful membership site. That element is heart. Without this element, your site will soon become 'cold' to your members and they will leave.

By educating your subscribers with your unique content, you are addressing their mind, by allowing your passion to show through, you have captured their heart.

These two elements have created balance within your site...the only path to success.

This is the best way to approach your membership site. Why? Because you are dealing with human nature, not robots. A robot would only require the intellectual side of your site, but we as humans are consciously or subconsciously always looking for balance. You must tap into their minds and their hearts.

Giving your membership site 'soul' is simple, we must copy the success of nature...give them what they are seeking...consciously or subconsciously, give them balance.

Create the membership 'soul' that your subscribers are seeking. Give them your mind and your heart.

I come from a strong family of writers and enjoy sharing knowledge about my own passions, Metaphysics and Internet marketing. My goal is to help others achieve the kind of success and freedom that only Internet marketing can offer. Dedicated to Freedom http://www.kathydobson.com

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