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Articles by Katrina Sawa

  • Social Networking - Are You Really Doing It Effectively?
    You need to know how to reach the number of people you really need to reach out to online however in order to make the numbers work and you to actually get a good amount of people to have a conversation with. I recommend interacting with 250 NEW potential prospects every week - YES, every week!
    Published 17Feb2012, viewed 166 times
  • Make This the Year You Get Really Focused in Your Small Business - Because… Focus = Results
    Without a clear focus on what you're selling, how you're marketing and to whom you're marketing how do you expect to really become more successful? This is one of the most difficult things for small business owners that I see which holds them back. There is so much you need to do these days in your business just to even keep it afloat much less make a ton of money. Are you feeling a bit overwhelmed in this new year?
    Published 15Feb2012, viewed 49 times
  • "How to Start A Business With No Money"
    Business owners or wanna be business owners have so many options these days, it's amazing. With the Internet, you can reach millions of people to sell your products or services, you just may not know how to do that and need to learn.In fact, it's been tested by some of the big internet players out there that much of the marketing and advertising options that cost money don't work as well as the free strategies that are available to anyone.
    Published 09Dec2011, viewed 48 times
  • Get Started Speaking & Get More Clients Fast
    This article is for you if you've never spoken to an audience before or even if you're a seasoned speaker....let me tell you why. Being in business for quite some time now I've discovered one of the easiest and fastest ways to get more clients is to get in front of many people at once and to be the expert.
    Published 17Jun2011, viewed 205 times
  • Managing & Maximizing Your Time
    Many entrepreneurs are wasting so much time! You're spinning your wheels doing things that aren't making you any money or bringing in any new clients. You're even doing some of the very things and marketing strategies that 'they say' should be working but yet they aren't working for you. Does this sound familiar?
    Published 13Jun2011, viewed 137 times
  • Tackling Your To Do List
    As a small business owner you're probably doing a ton of things yourself in your business - some you need to do but some also that maybe you shouldn't be doing, right? In talking with hundreds of entrepreneurs every month I find that the majority of them (you/us) struggle with our to do lists.
    Published 01Jun2011, viewed 100 times
  • Maximizing Your Networking Efforts and Etiquette for Bigger ROI
    Many entrepreneurs I see out there networking do pretty good; you collect cards, make small talk, talk about what you do, offer to help others when you see a chance and at the very least you just show up which is half the battle.
    Published 02Jun2011, viewed 113 times
  • Automate Your Follow Up to Double or Triple Your Reach
    As a small business owner you're probably doing a ton of things yourself in your business - some you need to do but some also that maybe you shouldn't be doing, right? In talking with hundreds of entrepreneurs every month I find that the majority of them (you/us) never do enough follow up plain and simple. Why is that do you think?
    Published 27May2011, viewed 134 times
  • Using CDs in Your Marketing for Client Attraction
    Here's a quick tip for you to use in your marketing ASAP to generate more leads... When I'm out networking at live events or when I speak or have an exhibitor booth at an event is I bring free gifts for everyone. I'm not talking about free pens and candy; I'm talking about actual, business-building free gifts, things people can use like CDs with a recorded training class or audio on it.
    Published 26May2011, viewed 102 times
  • Small or Home Biz Start Up Don'ts
    First of all, don't stop reading based on the headline if you're already in business for yourself. Let me tell you why. 99% of the small business owners I talk to every month have HOLES in their business. Sales and Marketing holes, many of which could be fixed for free or very little investment. They don't see these holes usually however because they're too close to their own business but that doesn't mean they aren't there.
    Published 19May2011, viewed 139 times
  • Mastering Your Email and Inbox
    As a small business owner you're probably doing a ton of things yourself in your business - some you need to do but some also that maybe you shouldn't be doing, right? In talking with hundreds of entrepreneurs every month I find that the majority of them (you/us) struggle with our email inboxes...they're overflowing right?
    Published 28Mar2011, viewed 151 times
  • How Serious Are You About Growing Your Business?
    With all the coaching groups and mastermind options out there right now are you confused as to which one is right for you? Which one should you join, which mentor is the best fit or is a mastermind right for you in the first place? I know they are a big investment, not only in yourself but in the direction of your business too so you want to make the RIGHT DECISION on which one to join, correct?
    Published 26Mar2011, viewed 208 times
  • 5 Simple Steps to Social Media Start Up Success
    So many women entrepreneurs come to me and ask still "I don't know how to start up a fan page for my business or how else to promote myself on social media.". It is for this reason I am writing this article today,there are just too many of you out there still not familiar with what social media and social networking can do to jumpstart your business.
    Published 20Mar2011, viewed 241 times
  • 7 Reasons To Start And Run An Effective Blog As ONE Of Your Business-Building Success Strategies
    I know lots of people suggest you should be blogging if you're not already, right? They also say you should post something on your blog at least 3 times a week, right? It is a really great strategy to use in your marketing but it's ONLY ONE of the tens of strategies you really SHOULD be doing every month. You just need to find the easiest way to do more of them faster or in more of an automated way.
    Published 06Mar2011, viewed 318 times
  • Free Or Trade VS. Paid Business Ventures
    If you're in business for yourself, you've probably at some time considered trading services or products with another business for something that you needed in your business. However if you have entered into a trade or pro-bono type of agreement with another business professional such as yourself I'll bet you have some stories to tell, don't you?
    Published 03Mar2011, viewed 96 times
  • "5 Easy Steps to Boost Your Business Networking"
    Maximize your online and offline networking efforts to boost your business into high-gear. Attending, speaking at and being an exhibitor at large conferences and business events are one of the primary ways that bring me consistent client and cash flow.
    Published 20Feb2011, viewed 154 times
  • The #1 Thing Holding You Back From a 6+ Figure Business
    Increasing your self-confidence is not a quick task; it's a life-long process. Don't set yourself up for failure from the beginning setting extremely high expectations; take baby steps if you can, you will see much longer-lasting results.
    Published 22Dec2010, viewed 198 times
  • The Way You Think Can Change Your Life (and Your Business)
    I read a book recently on the plane on one of my trips (something I rarely do actually....books put me to sleep) and it was such an easy read about interesting things that I couldn't put it down. In fact, I pulled out my highlighter and made references in it so that I could remind my clients of a few things I learned (or was reminded of).
    Published 02Mar2010, viewed 261 times
  • Business Lessons from Church: The 4 Characteristics of Radical Generosity
    Every once in a while I hear a message at church that that totally relates to life and business. This last week was one of those times. The talk was entitled Radical Generosity; and while I soon figured out WHY the pastor named this week's talk with this title (the church was down donations and they needed to ramp up the funds!), it was interesting to watch.
    Published 31Jan2010, viewed 282 times
  • Want to Know How Adding a Membership Program Could Increase and Stabilize) Your Cash Flow?
    This form of marketing (or model if you will) can be extremely lucrative you know? Have you given this any thought for your own business and marketing funnel? Almost any type of business could potentially add some kind of membership model to their business - both retail or store front, online businesses or almost any service professional and probably many product based companies too.
    Published 21Jan2010, viewed 502 times
  • The Simple Definition of Happiness...Are You a True Example?
    You see, I was in a marriage relatively unhappy for the last couple years (to a really nice guy I might add since he reads my stuff!) but we just grew apart. I expanded my vision and where I wanted to go (being the entrepreneur I was) and he wanted to stay where we were. That didn't work for me and I felt like I was settling. We tried everything to work it out but in the end it was better to go our separate ways.
    Published 14Jan2010, viewed 166 times
  • The #2 Reason Your Marketing Isn't Working
    The #2 reason however is lack of having a plan; a big picture plan and vision that is. Planning is quite different these days when you're dealing with much more online or global business prospects and promotions.
    Published 10Jan2010, viewed 211 times
  • 8 Things About Writing Sales Letters
    I'm giving you some of my Sales Letter Writing Tips - BUT I CAUTION YOU..... these are not easy to use if you don't typically think on a sales and marketing level. I don't care if you KNOW YOUR BUSINESS or not; that does not mean you know how to write an effective sales letter, sales page or compelling online (or offline) content.
    Published 28Dec2009, viewed 170 times
  • Get FOCUSED...and Make More Money
    Where are you wasting time and how to avoid this trap? You first want to figure out WHERE you're spending your time day to day...keep a list! Write down everything you do for a week - EVERYTHING! And write down how much time you spent on it, if you could have done it in less time but weren't focused or didn't know how to accomplish a task and spent too long learning or trying, etc.
    Published 11Nov2009, viewed 217 times
  • Do You Offer a Guarantee in Your Marketing?
    You see them on web pages and promotions for big live workshops, especially in the information marketing industry, all the time. People offer to give a money-back guarantee either for an unlimited or limited time. Whether you're selling seats to a workshop, a home study kit or a downloadable digital ebook you can give a guarantee to help boost your sales.
    Published 11Nov2009, viewed 181 times
  • Are You Seriously Supportive of Your Entrepreneurial Spouse?
    Did you know (you, meaning the non-entrepreneurial spouse of an entrepreneur) that your entrepreneurial spouse (or significant other - just as important in this scenario) takes on a huge responsibility when they start their own business?
    Published 21Oct2009, viewed 273 times
  • The #1 Way to Get 10-20 New Prospects or Referral Sources (Clients too!) FAST!
    Over the last two years in growing my business I've taken some HUGE leaps of faith, I've invested heavily in coaching programs, mastermind groups and networking and out of all of that I've found that the single most effective way that my business has grown during this time was..... Attending LIVE, multi-day, multi-speaker workshops around the country.
    Published 20Oct2009, viewed 223 times
  • What the Heck Are You Saying in Your Voice Mail Message?
    What's Up With Your Business' Voice Mail Message and Does it Suck? Don't you know that your voice mail message or 'experience' can make or break your first impression? It can also deter potential prospects or scare away clients and great referral partners or worse yet....DO NOTHING TO HELP YOU GROW YOUR BUSINESS!
    Published 29Sep2009, viewed 715 times
  • Who Dictates Your Price Tag?
    How are you pricing yourself? Is it you who assigns the dollar signs or do you let your fears of the economy or what you "think" people will pay determine what you decide to charge for your time?
    Published 29Sep2009, viewed 233 times
  • The 4 Levels of Your Marketing Funnel
    One thing most entrepreneurs make the mistake of doing is offering just one product or service, and only in one way. Doing this only allows potential customers to take advantage of your products and services ONLY if they see an EXACT FIT - both in budget and offering.
    Published 27Sep2009, viewed 297 times
  • 4 FUN Ways to Get Your Sexy Back
    When women feel sexy and appreciated we feel on top of this world. We're invincible at that moment; we can do no wrong and everyone loves us. Our confidence level goes through the roof and clients and customers start flowing to us like crazy....this is how feeling 'sexy' affects your business you know....
    Published 28Aug2009, viewed 288 times
  • "Is Your Mindset Set for Success or Failure?"
    You see, in a GOOD economy many small business owners and entrepreneurs can 'slip by' and succeed to a certain degree, maybe to where you're 'comfortable'. But in a not-so-good economy, you have to be ON YOUR GAME at all times, right?
    Published 14Jul2009, viewed 292 times
  • "3 Steps to Outlining Your Ultimate Lifestyle Vision (and Business)"
    Over the course of the last 3-4 years in my business, I've invested heavily in coaches, mentors, workshops, mastermind groups and kicking my own learning up a BIG notch. I did this not only to advance my own business but to help grow my client's businesses too.
    Published 28Jun2009, viewed 354 times
  • "Why Are You Doing Everything Yourself?"
    I know for some of you 'control freaks' out there this one's gonna be tough for you. But read on! You might find how EASY this can be, really.
    Published 28Jun2009, viewed 350 times
  • Who Can You Partner With
    Who Can You Partner With to do a joint venture or earn affiliate commissions? Do you have friends or peers that do regular promotions with complimentary businesses or maybe they earn additional income by referring certain companies or products?
    Published 28Jun2009, viewed 327 times
  • "What is Your Life Purpose?"
    For many entrepreneurs we start a business because we have a passion for delivering a product or service in some way or we want to make a bunch of money (it's nice if you can have both).
    Published 28Jun2009, viewed 210 times
  • Got FAITH?
    So, do you have it? Do you really know what it is? Let me explain why I'm talking about this today. First of all, if you're listening to the news or gossiping about the economy it may be hard for you to live currently in complete faith that 'everything will work out in the end'. However if you are choosing to reject the recession like many of my friends and I then your faith is probably pretty well in-tact.
    Published 10Jun2009, viewed 228 times
  • Don't Send Emails Like This!!
    if YOU'RE NOT doing any regular, consistent email marketing like ezines, announcements, etc. then 'what are you thinking'? This is a must for anyone's follow up system! (Of course it's not the only thing you should be doing bu
    Published 21May2009, viewed 254 times
  • Get New Business from Your OLD Leads and Contacts
    You see I run into this problem with almost every new client. You always seem to have a master database (or mailing list) full of people you haven't contacted in a very long time or a stack of business cards and contacts on your desk/in your office that you collected within the last year or more.
    Published 13May2009, viewed 271 times
  • "Don't Give a Discount!"
    You can get just as much business or response from a promotion if you give a 'BONUS' rather than a DISCOUNT (and you don't have to lose any money!).
    Published 13May2009, viewed 321 times
  • "5 Ways to Use Testimonials in Your Marketing"
    My favorite thing to do whenever I can is to brainstorm with entrepreneurs on how they can design, update, recreate or shift their businesses and implement new marketing strategies in order to be happier, live a more fulfilled life and do the things they are passionate about that can make them a very good living if set up correctly.
    Published 06Apr2009, viewed 213 times
  • "Is This Online Information Marketing Business Model Right For You? - Step 4"
    Now is NOT the time to sit around in your business holding on to your wallets and sitting frozen on what to do next. It's time to develop new streams of revenue, find new ways for your current customers to buy more and look at possibly targeting a different market as well - ones that HAVE money to spend.
    Published 04Apr2009, viewed 219 times
  • Is This Online Information Marketing Business Model Right For You? , step 2
    Now is NOT the time to sit around in your business holding on to your wallets and sitting frozen on what to do next. It's time to develop new streams of revenue, find new ways for your current customers to buy more and look at possibly targeting a different market as well - ones that HAVE money to spend.
    Published 28Mar2009, viewed 249 times
  • "16 Crucial Website Must Haves"
    Why does it matter who you choose to design your website or redesign the one you have? Because all web designers are NOT created equal!
    Published 21Feb2009, viewed 242 times
  • Secrets for Holiday Promotions & Gifting
    Is your business holiday friendly? Do you get busier during the holidays or are you slower due to the fact that people are not interested in purchasing your products and/or services at this time of year.
    Published 23Sep2008, viewed 473 times
  • What does your Marketing Funnel look like?
    A Marketing Funnel is wide open on the top and much smaller at the bottom. At the top of the funnel is where you want to get as MANY prospects in as possible. At the bottom of the funnel is your HIGHEST PRICED service or product. And in the middle are in-between levels of services/products and prices.
    Published 10Sep2008, viewed 279 times
  • My Hottest Networking Tips!
    Networking (for most small business owners and entrepreneurs) is the SINGLE MOST EFFECTIVE AND LEAST EXPENSIVE form of 'marketing' that one can do.
    Published 28Aug2008, viewed 269 times
  • 7 Ideas to Get You Started Offering a Bonus in order to Increase Your Bottom Line
    A bonus is something you offer as incentive at the end of a sales page/letter/email/web page to really add value to whatever you're selling or offering and entice them to buy now. What you're selling could be online or offline services and the bonus could be given offline or online, depending on how to save your time and money by giving it.
    Published 26Aug2008, viewed 288 times
  • Volunteering or giving to charity to Boost Your Biz
    Volunteering for non-profit events is one thing I really love to do. One reason is because I'm not yet in a position of extreme wealth in order to give a ton of cash donations which many organizations of course need. So, instead I volunteer my time because while that is still very precious to me, it's what I have to give and I fully believe in giving to others.
    Published 07Aug2008, viewed 269 times
  • Do you have trouble focusing?
    A couple years ago, I thought it was just me. Just me who procrastinated those things I didn't want to do or didn't know how to do. Just me who got distracted with the dog in my face, my own personal needs (working out, massage, getting my nails done, shopping, etc.) or friends calling to get together.
    Published 05Aug2008, viewed 335 times
  • JumpStart Your Marketing Checklist
    One thing I've found in my many years of entrepreneurship is that smart marketing is the key to success. The following 8 items are what I consider a good small business start up checklist.
    Published 28Jul2008, viewed 425 times
  • How To: Take Your Small Business to the Next Level
    You've built a successful business, you have an established customer base and you are well known in your geographical area or your industry or both; so now what do you do to stay ahead of the pack? How do you take your business to the next level?
    Published 27Jul2008, viewed 342 times
  • 15 Ways to Improve Your Closing Ratios and Sales Presentations
    It is not enough to do launching effective marketing campaigns to obtain new customers and to continually market to your existing database for more referrals and repeat business. In addition, you must be able to ask for and close the sale. Otherwise, it is a waste of time and money!
    Published 26Jul2008, viewed 481 times
  • The 9 Things You Will Want to Include in Your Email Newsletters
    You probably get numerous newsletters across your desk each month. How many of those do you really read? I am sure that you scan certain newsletters for valuable information, while you just toss others. Then, of course, there those like mine (chuckle), which you read every last word of.
    Published 19Jul2008, viewed 343 times
  • How to Establish Yourself as an Expert
    Establishing yourself as an Expert in your field is a great way to get added exposure, publicity and credibility for you and your business which will ultimately bring you more sales and more money!!
    Published 18Jul2008, viewed 278 times
  • 5 Tips on How to Manage Your Direct Mail Campaigns
    Now that you have gathered some great tips on creating effective marketing materials, such as the perfect promotional flyer, you may be wondering how to print and/or mail those materials. Below are 5 tips that you can follow to manage your direct-mail campaign efficiently.
    Published 15Jul2008, viewed 329 times
  • Avoid These 10 Design Disasters When Creating Your Business' Marketing Materials
    Have you ever noticed how many articles there are relating to creating your own marketing materials? These articles concentrate on areas a business owner "should do," offering such clever advice as "know your audience". This is not bad advice. However, you should also know what not to do.
    Published 03Jul2008, viewed 276 times
  • How to Know Which Form of Advertising Will Work for Your Business
    Are you spending a large portion of your budget advertising in The Yellow Pages, or another medium? Have you ever wondered if these types of advertising truly worked? Unless you are the type of company that gets called in an emergency such as a plumber, dentist or electrician then The Yellow Pages may not be the best investment of your advertising dollars. What are your other advertising options?
    Published 24Jun2008, viewed 275 times
  • How Does Your Direct Mail Pull?
    Plan your mailings annually along with your sales, workshops and promotions. If done correctly your message will flow with your brand, get a clear message across to your audience, and it will make them take action.
    Published 23Jun2008, viewed 322 times
  • Do You Need To Update Your Website?
    Are you getting the most your website could bring? Do you know when the last time your designer rewrote any of the copy or uploaded new content? If you don't know the answer to these questions maybe it is time to update your website. This article will give you some ideas about how your Website can be improved.
    Published 20Jun2008, viewed 352 times
  • Speaking at Events to Boost your Biz
    Speaking at events about your business can help establish yourself as an expert in your industry. Here are a few tips to help you get your game plan together and start speaking at some of your local business events.
    Published 19Jun2008, viewed 270 times
  • Market Research Strategies for Small Businesses
    Market Research could be the single most important thing a new business does prior to formulating their business plan, location or marketing strategy. Market Research will help you make informed decisions about your business.
    Published 18Jun2008, viewed 294 times
  • What you may not know about SPAM
    Did you know that each time you dump or move someone's email from your inbox to your 'spam box' that YOU'VE JUST REPORTED THEM AS A SPAMMER? Learn how can you get rid of unwanted email instead of moving it to your junk mail folder.
    Published 03Jun2008, viewed 417 times
  • How to Cold Call The Right Way to Build Your Small Business
    If you really want to cold call then you'll want to make sure you take some time to develop a good script to grab their attention and get to the point in the first sentence or question. Practice your script on friends and colleagues, role play. When you do start to use it, try it out on the coldest leads you have not the hot ones, save them for when you have more practice or you may blow some big opportunities.
    Published 02Jun2008, viewed 372 times
  • Your Database is Your Most Important Marketing Tool
    Whether you keep your contacts in Outlook, ACT, Goldmine, QuickBooks, Excel or another contact management program, the thing that matters most is that the database needs to be updated. This article will assist you with how to ensure the data within your database is valid and reliable, how to systematize or automate your database marketing, and how to obtain a useful prospect or mailing list.
    Published 31May2008, viewed 313 times
  • What To Do During Slow Months
    What can you do for your business when the clients are knocking down your door? How can you learn new skills to improve your business and get more clients?
    Published 27May2008, viewed 316 times
  • How to Create a Memorable Leave Behind or Handout for Your Networking
    Networking is the best way to meet new people and build those relationships that turn into repeat sales and referrals. Now the question is - What do you bring, pass out or display when you network besides business cards. What else can you pass out that will be memorable or useful for the people you meet?
    Published 14May2008, viewed 270 times
  • Why Networking Could Be Your Biggest Lead Generating Tool
    The more people you know, the more referrals and repeat business you will get. In turn, this will lead to more money that you will earn in sales What are you doing to network to meet new people? While you are out networking, remember to ask some important questions; this process will help you break the ice.
    Published 09May2008, viewed 441 times
  • Ready to add another market?
    Relationship Marketing is the easiest and most effective type of marketing. For small business owners and entrepreneurs this is a must if you want to succeed. If you feel you have tackled your current market and are thinking about starting your business in a new one, make sure you check out these tips first.
    Published 30Apr2008, viewed 335 times
  • 13 Networking Secrets
    13 Networking secrets that will help you build your referral list and client list.
    Published 26Apr2008, viewed 453 times
  • Are you still true to your Target Market?
    No matter what the amount of money you could make on a project, if it isn't something you really want or love to do, then it will stress you out because you won't want to get it done.
    Published 25Apr2008, viewed 399 times
  • Are you a Worker Bee?
    If I don't bring fresh new ideas and material to my clients and contacts on an ongoing basis, then someone else will. This article will give you three tips on how to develop new ideas for your business.
    Published 24Apr2008, viewed 340 times
  • "Are you living your true "Authentic Self"?"
    Are you surrounding yourself with the right kinds of people? It really is ok to NOT work with someone if it doesn't feel right. Take a look at your client base and even your friends and family to see where there might be some toxic activity leaking into your brain, yourself and your business.
    Published 30Mar2008, viewed 273 times
  • How to Be the Go-To-Gal of Your Organization
    You all know that one person in whatever organization you belong to that totally stands out from the crowd in a positive way, right? They consistently are at every event, they volunteer their time and they seem to always get highlighted for something or win some award or something. This article will help you become that "Go To Gal"
    Published 19Mar2008, viewed 314 times
  • 3 Tips on How to Build Your List From Your Web site
    Build your contact list from your website. Your contact database is your most precious asset and is the key to helping you achieve these goals. Therefore, it is imperative that you increase the number of contacts within your database and use it to keep in front of those contacts regularly.
    Published 06Mar2008, viewed 322 times

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