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"Don't Give a Discount!"

By Katrina Sawa

Republish: EasyPublish™ Published: 13May2009 Word count: 552 Viewed: 311 time(s) Get Free Content For Your Site

You can get just as much business or response from a promotion if you give a 'BONUS' rather than a DISCOUNT (and you don't have to lose any money!).

It's simple really, people want a good deal yes of course but we immediately think that has to be a lesser price or discounted price on our products or services when really, if you can just add a lot more value to the package instead, it's even better because people realize they're getting more for their money.

Think about it: Free Gift With Purchase (how much do you love it when you get something free with something else you already wanted to buy?!?!)

You don't want to be known as 'The Low Price Leader' do you? Or the person who always sends out coupons or discounts so your customers wait until they get another one from you before they come back and shop again??

My background is in newspaper advertising so of course I had a mindset that you had to give a price discount back then too. I thought you had to give a coupon so that #1 you could track who came in from your ad and #2 so you could get ample response. And yes, that worked too but for us Entrepreneurs, it's a whole different ballgame; we don't want to do couponing - do you? I don't.

Sure, every once in a while I run a sale or give a deal on a product or service but it's not geared specifically to get business because that's the only way I can get it. Usually I do those things 'for fun' or when I launch something new to get a good head start on sales. I like to see the rush of orders in my inbox when I send out an email with a special promotion.

So the questions is:

What can your Free Gift With Purchase (or Bonus) be?

The key is NOT to make it something that costs you a lot more money or more of your time - that would not be smart marketing.

You want to give something easy, free and/or low cost to give. If the Bonus can be given automatically - even better! Meaning, can you send it via email or set it up to go out automatically from your website, shopping cart or email program automatically when they buy using a link and a digital file?

This won't take any of your time at all then and will add lots of value depending on the content, right? And it costs nothing!

Your Bonus could be:
- Your advice - in a report, ebook, audio recording, CD or book
- A friend or peer's advice - in a similar format (something that's complimentary to what they're buying, meaning it makes sense they'd want it)
- Your favorite book - so you go buy a bunch in bulk and give them out, more than likely the added revenues will outweigh the expense.
- A free product
- A free coaching session or consultation - but be careful about giving too much time! (Usually however, people don't use these as weird as that sounds)
- A checklist, quiz, action guide, article tip sheet, interview, etc.
Get creative but make sure to not cost yourself a lot more 'TIME' or it's not worth it.

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