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"Why a Membership Business Model Might be Right for You"

By Katrina Sawa

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Published: 28Jun2009
Word count: 403
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Over the last couple years I've found out about a whole new business model that's one of the most ingenious models I've seen yet - memberships.

You put up a website, offer a bunch of valuable content on a particular topic and maybe offer monthly information in one form or another as well (spending a couple hours a month ...maybe...) and then you market the site and watch people become subscribers and pay you for your information!!

It's absolutely amazing!!

I know a ton of people doing membership sites and there are a few different types even that I'm probably not even aware of yet because I'm even still learning about them.

Other types of membership programs and websites you might be familiar with and that could be potential business models you could 'model after' for additional sources of income include:
- Netflix - it's an online membership where you have access to unlimited movies for one price and your credit card is automatically charged.
- Music download sites
- Monthly book clubs
- Monthly wine clubs
- Coaching programs such as mine
- Programs for special industry related materials such as Pre-Paid Legal, financial sites, business development
- Associations or organizations online such as honeste.com, Information Marketing Assoc.
There are many reasons you could create a membership site and you don't even have to create one that has to do with your expertise either!

Be careful just going to the internet and doing a search about membership sites and trying to learn that way because I did that before writing this and there is sooo much info out there; you really don't want to waste money on the stuff that doesn't work.

One important thing to note when trying to start up a membership site or program is to remember to install the following systems or software PRIOR TO DOING ANYTHING, trust me:
- You want to have a shopping cart set up on your site to take recurring payments - don't try to set up the billing yourself or do pay pal
- You want to have a professionally designed website so you look more authentic and credible - no one will pay you if you look amateur
- You need to have automated processes and systems set up for when people join, respond to emails, for login purposes, etc. because the beauty of having a model like this is TO MAKE YOU MONEY WITHOUT SPENDING A TON OF TIME!!!

(c) Copyright 2009 K. Sawa Marketing International. Katrina Sawa is an Award-Winning Relationship Marketing Coach who's helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and life. She offers one-on-one coaching, group coaching and do-it-yourself marketing planning products. Go online now to get started with her Free Report and Free Audio at http://www.jumpstartyourmarketing.com

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