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The 4 Levels of Your Marketing Funnel

By Katrina Sawa

Republish: EasyPublish™ Published: 27Sep2009 Word count: 626 Viewed: 284 time(s) Get Free Content For Your Site

One thing most entrepreneurs make the mistake of doing is offering just one product or service, and only in one way. Doing this only allows potential customers to take advantage of your products and services ONLY if they see an EXACT FIT - both in budget and offering.

If you diversify your offerings with both do-it-yourself and interactive offerings and with low, medium and high pricing then you have a better chance of having higher revenues than someone who just has one product/service selling for one price point. (regardless of 'sale' pricing).

Even most of those products you see on infomercials aren't often one-of-a-kind products by one company; usually companies like that have multiple products - and it's the consistent marketing of course that makes them so successful. But they still diversify.

Now for most of us, we aren't going to have something for sale on an infomercial (although it could be nice - some make millions!).

For most of us, we're selling a product we're passionate about or selling a service we provide ourselves many times and that's fine. But you want to ask yourself, 'What else is possible?' How else can I package my expertise, knowledge, information, products, etc.? Especially now, in this economy; it's important to be offering various forms of products and services so various types of people with all different incomes and learning styles can experience your work.

Well here are 4 Levels of What (could and should be) in Your Marketing Funnel:

- The "Freebie"

What are you giving away on your website or in person so you can capture people's contact information so that you can continue to market to them? You've GOT to do this one for sure and it doesn't have to be a FREE consultation! Try to give something away that your target market will definitely want but it doesn't have to take your time, make it more automated instead.

- The "Try Me Out"

This is your low level offering. Can you record a free CD, write an ebook, offer a teleclass, prepare an ecourse? These are all lower level products or programs that you can create once then sell over and over again taking no more time (time being the key word on a low level offering). - The "Do-It-Yourself" This is the larger, more beefy product offering that people can buy and work through at their own pace. It could be your signature service packaged into a home study kit for example like I plan on doing with my Love and Money Business Summit and that I've already done with my JumpStart Your Marketing(TM) System.

- The "I'm All In"

This is for very interested and committed prospects who want more of YOU. They want to get your advice personally maybe or work with you 1on1, come to an event or even pay you for your high end programs or services. There are fewer people who will commit to these types of offerings however if priced right, you don't need that many, nor can you usually handle that many.

- BONUS LEVEL

The "Whole Enchilada" This is for the type of customer who simply LOVES YOU and loves what you do, teach or sell and will buy anything and everything you offer or promote. They are your 'ideal client' I'd imagine.

Now, most of these levels are really easy to create and implement once shown how. I learned about this stuff in 2006 when I completely transformed my hourly consulting business to an International Business Coaching and Info-Product Company. I've leveraged my time and expertise and now work 6 hours a week with clients instead of 60 and spend the rest of the time marketing, developing new programs, playing bigger and enjoying life more!

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