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Are you ready for the Future?

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Published: 22Jul2004
Word count: 563
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The other day, I received a book to review that looked interesting.

Like many reviews I receive, I didn’t give it much thought and placed it in my ‘to review’ list.

Two days later, I received a call from a friend who went on and on about an amazing book he read and repeated to me (over and over) how the ideas he gleamed from this book will revolutionize the way we market our products.

I admit I was intrigued…

This friend of mine is a well-known marketer and a leader in his field. This is a guy that leads the way in his own niche and is a true innovator.

To listen to him made me want to run out and pick this book up immediately.

Then it dawned on me, the book he was referring to was 378 Internet Marketing Predictions… the same book that was just to me to review.

Book URL --> http://www.marketingproductreview.com/prediction.html

Realizing the opportunity that lay before me, I immediately picked it up and began reading… every page, word by word… not skimming, not skipping chapters, but reading it from cover to cover.

As I completed the 350 plus pages in the several hours I allotted from start to finish, I have a new outlook on the future. Not only the future of marketing, but the future of MY marketing.

So many technologies were discussed that I was overwhelmed!

I then made the decision to read it AGAIN and this time with pad and paper in hand. Nearly every page of this book provided me with information I have now placed on my ‘to develop’ list as well as my ‘to revise’ list.

Side note: I keep a huge whiteboard in my office broken down into several sections. Section one lists projects I’m working on. Section two is a detailed ‘to do’ list, and section three lists my current advertising efforts (including anything that needs to be revised). I also keep a separate, smaller whiteboard, listing future possible projects.

I can’t stress enough the significance of this book.

Book URL --> http://www.marketingproductreview.com/prediction.html

A visionary and researcher by the name of Mike Mograbi wrote 378 Internet Marketing Predictions.

Mike’s done more research than any other marketer I’ve dealt with. He has a firm grasp on current and developing technologies, as well as solid ideas on HOW to implement this technology NOW.

He covers the following topics in great detail:

· RSS and XML Feeds
· Virtual Reality
· Desktop Real-Estate
· Web Services (VERY exciting future)
· Affiliate Marketing
· XML
· Online Advertising and Promotion
· Audio, Video, and Multimedia
· Search Engines
· Miscellaneous Predictions
· Niche Markets, Resell Rights, and Games
· Membership Sites
· Artificial Intelligence
· Interactive Agents
· Macromedia Flash and Animation

The book spans over two volumes and is a very simple and captivating read. I would say this is written as a detailed research paper, but don’t be fooled, it will keep you wanting to read more.

Mike offers a bonus premium newsletter for his customers that will detail additional predictions as well.

For $67, this book is simply the best investment you will make this year.

It’s been a while since MarketingProductReview.com has awarded a perfect 10, but 378 Internet Marketing Predictions deserves it without a second thought.

Book URL --> http://www.marketingproductreview.com/prediction.html

Keith Baxter is the editor for MarketingProductReview.com... MPR is a comprehensive and unbiased review magazine focused on marketing.

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