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Articles by Kelly Robbins

• What the heck is social media and why should I care?
  I have been seeing the term "social media" quite a bit in the last few weeks. The term kept grabbing my attention and as I read the term, I would pause for a minute and think that it didn't make sense in the context I was reading it. But I just kept on reading and going about my business because I'm busy.
  Published 24May2007, viewed 244 times

• Do Your Patients Have Bragging Rights?
  Do your clients brag about you? Do you give them a reason to? In this article we are taking a look at a unique way to get your clients talking to their friends about you - by giving them bragging rights!
  Published 17May2007, viewed 244 times

• The power of positive thinking and feeling
  This article analyzes the power of positive thought. You may be a positive force on the outside, but what is going on inside your head? How is it affecting the results you strive to achieve?
  Published 11May2007, viewed 297 times

• Taking action is the only way to achieve goals
  You can think about great ideas, have big, elaborate dreams, but if you don’t take action -- now -- nothing in your life will change. Your dream will never become a reality. Taking action is the only way you are going to get your business off the ground.
  Published 26Apr2007, viewed 482 times

• Does your hospital have a brand?
  Differentiating your hospital from your competitor’s can be a daunting and frustrating task. We discuss techniques other industries use to market themselves differently than their competitors do.
  Published 18Apr2007, viewed 299 times

• 10 cheap ways to create awareness for your healthcare facility
  Finding cheap ways to build awareness for your healthcare facility is tough. Here are 10 things you can do that create a positive image in your community and don’t cost an arm and a leg.
  Published 13Apr2007, viewed 282 times

• Do your patients understand you?
  Let's take a look at how much energy you put into making sure your patients understand what you are telling them. Are they truly understanding your diagnosis and all of the options available to them? What do you as a practitioner do to ensure your patients comprehension?
  Published 06Apr2007, viewed 263 times

• How nonprofit organizations compete
  According to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas: quality of programs or technology, positioning of programs or products, quality of support services and price. Let’s take a look at each of these areas and compare them with regard to how a for-profit company competes
  Published 04Apr2007, viewed 309 times

• MySpace as a marketing tool?
  Take a look at how marketers and entrepreneurs are using MySpace as a marketing tool
  Published 27Mar2007, viewed 285 times

• Creating value for patients
  Adding value is not one of those management buzz words we use loosely but don’t really understand. To your patients, adding value can simply mean doing more than you promise to do. The idea behind adding value is that the customer gains a perceived benefit without having to pay for it — or pay very little, compared with its value to the customer.
  Published 23Mar2007, viewed 292 times

• Your business and your involvement in your community
  Being involved in your community, and being a respected leader in your community, bring many things to your life such as a sense of fulfillment; respect; contacts; a more balanced life; new skills; joy; variety to your day/life (for you workaholics among us).
  Published 16Mar2007, viewed 297 times

• Analyzing your competition
  Knowing your competition allows you to identify a niche and develop your own unique selling proposition (USP). Clearly defining and understanding the core value you offer your clients can depend on your having a firm grasp of your competitors' strengths and weaknesses.
  Published 11Mar2007, viewed 326 times

• The Power of the Interview
  In this article we take a look at different ways doing interviews can grow your business.
  Published 07Mar2007, viewed 327 times

• Determining What Price to Charge for your Services
  Determining what price to charge for your services can be difficult, especially when initially starting your business. With home businesses ranging from landscape contractors to massage therapists, writers to caterers, pricing your services are unique to your particular industry. However, there are some common things all small business owners should do before setting their prices.
  Published 01Mar2007, viewed 303 times

• Why everyone that provides a service should sell a product
  Everyone in the service industry should have something tangible to sell to go with it. That something tangible could be a process or formula that they claim as their own.
  Published 22Feb2007, viewed 319 times

• Top eight reasons why holding teleclasses is the best way to grow your business
  Teleclasses are one of the easiest and inexpensive marketing techniques I've used. This article discusses a few of the top reasons why I do several teleclasses a month and how you can use them to grow your business.
  Published 20Feb2007, viewed 279 times

• Uncovering your hospitals strengths
  We've all been hearing about the importance of branding your organization. We all agree that it's important and should be done. You need to be different from your competitors. However, saying you need to have a brand, or identity, and having a brand are two very different things.
  Published 16Feb2007, viewed 311 times

• Making money while you're not working
  Whether you're a sole practitioner or a very small employer, many home business owners are personally involved in almost all aspects of their business, and find that almost every spare minute is spent thinking about work, even on vacations or while doing errands.
  Published 09Feb2007, viewed 273 times

• Using testimonials in healthcare marketing
  One of the most powerful advertising tools for any business is a testimonial from a happy patient or client. Learn how to use testimonials in your healthcare marketing.
  Published 05Feb2007, viewed 304 times

• 5 Easy Ideas for a Press Release
  This article looks at press releases and provides five easy ideas for topics to write about.
  Published 01Feb2007, viewed 264 times

• Attract New Clients with Giveaways
  Attracting new clients, especially the right kind of client, can be easy. Simply give away free information. Clients learn more about you and you easilty attract clients that you like to work with.
  Published 24Jan2007, viewed 318 times

• Making things happen
  This article takes a look at making things happen. Why do we make commitments (like New Years resolutions) and then stop after a few weeks?
  Published 18Jan2007, viewed 273 times

• Five steps to take BEFORE you do an interview
  5 key things you should do before you interview someone for a copywriting project. These 5 things are key to writing great copy that everyone approves.
  Published 12Jan2007, viewed 362 times

• The one thing your web site must have
  In this article we discuss one of the most basic components to growing your business and having a web site. Do you have this one simple thing on your web site?
  Published 06Jan2007, viewed 325 times

• Which is better...fast or perfect?
  In this article we examine which is better; doing things quickly and getting them done or striving for perfection.
  Published 03Jan2007, viewed 233 times

• Why you need to stake your claim
  What do I mean by stake your claim? No, I'm not talking about digging for gold in the Wild West. I am, however, talking about marking your territory. I am talking about being the first to publicly say that you discovered something and it's yours. I am talking about being the first to "claim" to do something different and better than your competitors.
  Published 16Dec2006, viewed 353 times

• The Easiest Way to Consistently Prospect
  Looking for an inexpensive way to market your business consistently? Let's talk about post cards. I've been regularly sending post cards to a select group of about 100 people for about two years now. I'm sending them to my dream clients. As a marketer I know that it's important to have my name in front of my prospects on a continual basis.
  Published 08Dec2006, viewed 355 times

• Are You A Smart Communicator?
  Before redoing or beginning any new marketing piece it's important you take the time to think about what role it's going to play in your sales process. Always remember every marketing piece, from your business card to a simple flyer you handout at events, should move a prospect forward in your sales cycle.
  Published 01Dec2006, viewed 359 times

• Three steps to closing more clients, faster
  Getting new clients is probably the number one thing most entrepreneurs struggle with. We know we are good at what we do and know we can truly help people, if only they will let us. In this edition, Kelly shares "Three steps to closing more clients, faster"
  Published 18Nov2006, viewed 379 times

• Five Ways to Get in Front of Your Target Audience
  It's worth the effort spending some time and energy figuring out who you work best with. Once you've figured that out, then what? You feel good, you've chosen a niche. How do you find these people and get your message across to them? And how can you do that without feeling like you are selling to them?
  Published 13Nov2006, viewed 347 times

• Creating a Marketing Energy
  I've spoken with quite a few people about their businesses and why they have ups and downs in their business cycles. We talked about why they never seem to have a consistent stream of clients (and income). Some of them assume they are working with the wrong group of people, the wrong niche. Or that they don't have a niche and that's why they aren't making any money.
  Published 02Nov2006, viewed 309 times

• Your Dream Clients
  It doesn't matter the size of your business or what industry it is in, I recommend creating a list of the clients you would looooooove to work with -- your dream clients. This is a list of large to medium size companies that are your ideal prospects. You are going to spend the majority of time, marketing efforts and energy targeting this group of people.
  Published 25Oct2006, viewed 382 times

• 6 steps to eliminate your fear in choosing a niche
  Many people stuggle with the notion of narrowing a niche. This fear is universal. It doesn't just apply to copywriters. And it doesn't just apply to the healthcare industry. Many people are afraid that there's not enough work in one specific industry, or that they will turn away potential clients by being too specific in who they work with.
  Published 19Oct2006, viewed 304 times

• Using Chat Rooms and Forums as a Marketing Tool
  I've read a couple articles over the last few months about using chat rooms to grow your newsletter list. Most Yahoo groups and other online forums were created as a place for people with common interests or goals to have a place to talk freely, perhaps learn their trade better, and talk with other like individuals. Are you being helpful to others in the chat rooms and forums your belong to? How are you using them to market yourself?
  Published 13Oct2006, viewed 322 times

• Continuing Your Education When You're Self Employed
  Being the best that you can be means continuously learning and growing. The best are always learning about industry trends and best practices, looking for the best and most efficient ways to run their business or department. On that note I put together a list of inexpensive ways and alternative ways for you to keep growing and educating yourself
  Published 29Sep2006, viewed 315 times

• RSS feeds and your marketing toolbox
  I've been exploring RSS feeds and how to get your company's information on them. RSS stands for Really Simple Syndication and as a reader is an easy way to get short bits of information on a topic.
  Published 20Sep2006, viewed 307 times

• How easy are you to get a hold of?
  Do you offer clients and prospects a variety of ways to contact you? Not the way YOU prefer, but a variety so they can choose what THEY prefer?
  Published 16Sep2006, viewed 334 times

• Stand on the Rooftop and Declare Your Niche!
  Declare a niche. Easier said than done for many of us! If you're having a hard time building a client base or are tired of working harder than you need to every time you do get a client because they have unique needs, than you need to pick one specific area to be an expert in.
  Published 09Sep2006, viewed 304 times

• Identifying dream clients - key to success
  Who are your dream clients? If I asked you right now could you tell me? Have you taken the time to identify what your ideal or "dream" client is like? Written a detailed description of them? Whether it's a doctor that would fit perfectly into the culture of your hospital or a likely patron for your vitamin store, you must know what your ideal client looks like in order to find them.
  Published 30Aug2006, viewed 327 times

• Tailoring Your Marketing Message to Speak to Your Many Audiences
  Whether you are a small business owner, a hospital or nonprofit, or a marketing manager at a large company, taking the time to write down who your audiences are and what they expect from you can be beneficial.
  Published 19Aug2006, viewed 333 times

• Searching for marketing ideas?
  At one point or another in our marketing careers we face the challenge of coming up with new marketing ideas. Consistently coming up with ideas for new ways to attract prospects attention or to keep your name in front of existing clients can be exhausting and frustrating.
  Published 17Aug2006, viewed 361 times

• What business are you really in?
  Are you really in the holistic health business? Am I really in the copywriting business? I know I work hard to be the best copywriter and marketer I can be, and I'm sure you do too. But is that going to pay my bills every month? Being the best is great, but if nobody knows about me, what good does that do anybody-especially all the people I can help?
  Published 12Aug2006, viewed 343 times

• Five ways to make sure your passion shine through
  What makes some people stand head and shoulders above 80% of the population? Passion. Passion is what makes some businesses take off while other, similar businesses creep slowly along. It's what makes some people's lives more meaningful than others.
  Published 09Aug2006, viewed 333 times

• Three techniques you must use to grow your business
  Want to bring in some money right away? Who doesn't? I'm going to ask you to slow down, take a step back, and take an objective look at your business and its growth. There are basically three techniques that you can use to grow your business that we'll discuss.
  Published 02Aug2006, viewed 346 times

• What are the benefits you provide?
  Does everybody know what you do and what services you offer? Do you? You may be a writer and provide the service of ghost writing for clients, but what is the benefit your clients are REALLY experiencing? Is it writing, or is it something else?
  Published 01Aug2006, viewed 330 times

• The secret to long-lasting client relationships
  To keep your clients once you've stopped "their pain" you need to teach them that your ongoing care can help them in a million ways. Your job is to do this in a way they understand.
  Published 31Jul2006, viewed 340 times

• Strengthen your business - know why those clients leave
  We all have clients that love us. And I mean loooooooove us. Unfortunately, not all our clients are like this. We also have clients that, after a period of time, leave us and don't continue using our services. This week we take a look at why we need to know why they are leaving.
  Published 19Jul2006, viewed 326 times

• Caring about your clients shows through in all you do
  Caring about your clients and your product or service shows through in a hundred subtle ways to your clients. In my experience, I've found that people that either work in healthcare or start a business in the healthcare industry do so because they really, truly care about helping people. Does that show through in your marketing materials?
  Published 14Jul2006, viewed 345 times

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