Article Directory :: Authors :: H :: Ken Hoffman Articles

Articles by Ken Hoffman

• How To Create Advertising That Sells
  Simple summary of direct response advertising basics for small business owners.
  Published 15Apr2011, viewed 159 times

• What You Can Really Learn From Dan Kennedy
  What smart marketers can learn from Dan Kennedy. Everything he does is self-promotion. Association to successful people and ideas. It's easier to be successful when you push the boundaries of ethics. You don't need to be a used car sales man to get results from direct marketing. The herd mentality.
  Published 06Apr2011, viewed 199 times

• Copywriting That Sells More By Selling Less
  The more you attempt to sell, the more resistance you create from your prospect. Great copy sells in a subtle way, without raising resistance from the prospect. Gary Halbert was a master at doing this.
  Published 06Apr2011, viewed 169 times

• How To Write Effective Lead Capture Pages
  How to effectively write a lead capture page. What's important to put on a lead capture page. Why are they important? What to test for best response. Copywriting for lead capture pages.
  Published 04Apr2011, viewed 147 times

• How To Choose The Right Copywriter For YOU
  How to find the right copywriter for you that sells more products/services. Why you must know your outcome for the copy? Sales as opposed to writing skill. Different types of copywriting. How much to pay for copy. Copywriting in context of marketing strategy. Realistic expectations from copy. Why you should consider partnering with a copywriter.
  Published 20Mar2011, viewed 162 times

• How To Master The Art Of Copywriting
  How To Master The Art Of Copywriting. Copy principles are immutable. What worked a hundred years ago works today. Find out the truth about copying out ads by hand. Do you really need to do that, to get the benefit? Or is there a better faster way. See how internalizing music compares to internalizing copywriting. Discover the secret of how a jazz musician learned from the masters. And how you can apply that secret to learn copywriting.
  Published 20Mar2011, viewed 290 times

• How To Get Great Copy Without Hiring A Copywriter
  Getting good copy can be expensive. This article shows 5 ways to get good copy without paying an arm and a leg for it.
  Published 03Nov2010, viewed 173 times

• Why You Shouldn't Write Your Own Copy
  Critique of copy from an actual website. Mistakes businesses make when trying to write their own copy. New headline example reflecting the tips given in the article.
  Published 01Nov2010, viewed 242 times

• How To Create A Website That Sells
  How to write a website that sells. Covers the three most important parts of a website that sells: copy, strategy, and offer.
  Published 30Oct2010, viewed 205 times

• Why Branding Doesn't Work In Today's Economy
  The differences between branding and direct marketing are compared. How to differentiate your brand using various methods. Finally,unique selling proposition is discussed in terms of brand building.
  Published 22Oct2010, viewed 191 times

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