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Articles by Ken Lizotte

• Gauging Your Thoughtleading Potential
  Has the time come to find out if you indeed are "thought leader" material, i.e., that expert of all experts to whom your target market turns to... every time? Maybe you're a thought leader already and don't know it. Or maybe you do know it, or suspect it, but could use some validation. This article will help you evaluate your "thoughtleading potential."
  Published 05Jan2009, viewed 238 times

• Time to Publish YOUR Book?
  The pinnacle of what might be called "the expert's edge," i.e., that dreamy competitive advantage when your competition seems to have all but melted away, may well be reached when the time comes for you to write and publish a book. By writing a book, you make all the pieces of your expertise fall neatly into place.
  Published 25Dec2008, viewed 219 times

• Can Becoming a "Thoughtleader" Give You an Edge? Attempts to Quantify Its ROI Say YES
  Positioning yourself as a "thoughtleader" can help any professional or company establish and maintain credibility with clients, prospects and peers. Using research data, this article explains how to MEASURE thoughtleading benefits and calculate a bona fide return on investment.
  Published 28Feb2008, viewed 239 times

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