Articles by Kevin Burns

Mediocre Attitudes And The Downfall of Greatness
If your people are good but not great, if your management is good but not great, if your sales numbers are good but not great, if your attrition numbers are good but not great, if your innovations are good but not great, if your service is good but not great, if your results are good but not great then you have a corporate culture of "good enough." Don't deny it. It's right there for everyone else to see. Your results prove it.
Published 08Oct2009, viewed 222 times

The Attitude of "Good Enough"
There is an unsettling attitude running rampant in Corporate America today: the attitude of good enough. That's what happened with GM - they went to the market with an attitude of "good enough." But when times got tough and people pulled in their spending, "good enough" wasn't good enough. It's a lesson every single consumer, employee, business owner, CEO and entrepreneur should take heed of.
Published 29Sep2009, viewed 203 times

#1 In Sales Means Nothing
I've seen signs for three separate Realtors these past few weeks marketing themselves all as #1 Realtors - and they all work for the same company in the same city. Huh? What is the criteria for being a #1 Realtor? How can every seventh Realtor claim to be #1?
Published 27Aug2009, viewed 252 times

Why Teamwork Is A Bad Idea
For the sake of workplace harmony, well-meaning but ill-informed managers trot out the, "we're going to work in teams" philosophy because he or she once read an article touting the benefits of teamwork - without exploring other opinions. This article explores why you should not simply form teams in the hopes that your people will get along better. That is a recipe for disaster.
Published 06Aug2009, viewed 310 times

Hard Truth About Soft-Skills
There are 350,000 opinions (books) on "leadership" on Amazon. Corporate America can't seem to draw a consensus on what leadership is so it's really no big surprise that Corporate America can't figure out what soft-skills are and why they are important either. Here's the best way to put it. If it's a skill you need to perform your job, it's a technical or a performance skill. If it's something that makes you a better person, it's a soft-skill.
Published 06Aug2009, viewed 376 times

The iPod and the Downfall of Social Interation
How many times have you placed a call to a client, a business or a colleague or friend only to reach voice mail? Then within two or three minutes of leaving your message they call you right back. Sometimes they’re honest about it and sometimes they lie but they’ve really been using voice mail to screen their calls. This is just one of a long list of items of what is wrong with Corporate America. We don’t allow people talk to us anymore.
Published 27Jul2009, viewed 308 times

Instant Leader Overnight
The waters have been muddied in recent years by equating leadership with holding a top position in an organization. In the desperation that Corporate North America has to be number one, to be the best and to be the mightiest, a vacuum has been created. Corporate America has become so desperate for real leaders to follow, it has become self-anointing allowing businesses to spring up promising to turn losers into leaders - for a price.
Published 22Jul2009, viewed 253 times

Leadership and Management Are Opposites
Log into any business networking site, like LinkedIn or Ryze, and almost daily will you see someone asking a question attempting to determine the difference between Leadership and Management. Just because someone has been given a supervisory title does NOT mean they are in a leadership position. This article describes how Leadership is an Attitude - Management is a position.
Published 28Jul2009, viewed 285 times

Good Business Attitudes Come From Consequences
Forty-one percent of new Gen Ys entering the workforce say they would lie, cheat, steal and blackmail to get ahead. This statistic should make HR Directors shake and managers seek early retirement.
Published 01Jul2009, viewed 226 times

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