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The Facebook Era: A New Kind Of Relationship With Your Customers

By Ko Fai Godfrey Ko

Republish: EasyPublish™ Published: 14Apr2011 Word count: 463 Viewed: 159 time(s) Get Free Content For Your Site

Millions of people are currently using Facebook and other social network websites. Getting connected with friends and love ones is quite easy as they know what you're doing. It is the same if you're trying to reach potential customers. Did you know that lots of businesses have benefited from using Facebook? Well, if you don't know that you're missing a lot of chance to establish a good relation with your prospects.

There is a book called 'The Facebook Era' will teach you the techniques and concepts to connect with customers. It is very easy to build a good relationship with customers, no matter you're in the field of consulting business, selling cars, flowers, or gift baskets.You can enjoy and get benefit from using the social network.

In comparison to other social networks, Facebook is still on the lead. Social networks have a great impact on business such as customer service, marketing, sales, collaboration, innovation, recruiting, and many others. Establishing a brand can be very easy especially when you're using social media for customer support, direct feedback, and engagement.

Using the latest technology can help you in promoting your products or services. With over 500 million active users, Facebook is definitely the new era when it comes to promoting businesses. If you can use the medium properly, you can tap on a large number of potential customers. It would be the best if you don't focus too much on a heavy-handed pitch because this will affect your relationship with customers.

Instead of bombarding your customers with sales pitches, here is something that you can do:

Create your own fan page. You need to be aware that Facebook members use the network to connect with family and friends, NOT businesses. So you have to set up a fan page, not personal account. Such Fan pages do not have a list of friends and status updates. Yet, you are allowed to maintain your fan list to keep their record. It would be nice if your fan page have a catchy name in order to increase more fans.

Promote the business. On your page, you can promote business events which will be visible on your fan's pages. When your fans click on it, they will be redirected to your business website.

You can handle the relationship between you and customers well with good use of Facebook. You can share anything to your fans in your own page to create a friendly atmosphere. And make sure that you need to update the page regularly by posting customer testimonials, photos, logos, and videos to keep your customers' attention.

It is never too late to create a Facebook fan page now!

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