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One stop Fulfillment with HD DVD Authoring

By Kristin Gabriel

Republish: EasyPublish™
Published: 16Aug2007
Word count: 419
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Managing all the items necessary to produce a direct mailing to a customer can be very challenging for a marketing person these days. In the past marketing pros had to get different vendors to do each job separately, but today, there are one stop shops that can handle it all from On Demand Production of DVDs to storing the materials. There are even companies that provide producer services for those producers who can't be everywhere or need a little extra help. Services range from consultation to complete editorial supervision.

DVDs are fast becoming an important part of sales and press kits lately. First there is the DVD production, DVD video editing, DVD replication, then printing DVD labels, then choosing the case, etc. And most people have sales brochures, or sales and press kits that they would also like to add to their mailings to customers. That means using a copy and print shop to copy, collate and stuff the press kits, which are typically designed by a graphic artist, then printed by a printer. Next, business card production, envelopes, labels, stamps or bulk mail stickers are required, not to mention a store room to keep it all in.

A fulfillment house is critical to keeping things running smoothly no matter how big or how small the mailing. Today, a well versed business can do it all. Printing. Duplicating CDs or DVDs. Collating. Stuffing. The cost savings and convenience of delivering any of these items directly to a customer list are substantial. A premiere source for services, look for companies that offer 3 inch mini disc or business card disc production for both CD and DVD. If needed, there should also be a creative engineering team that can encode and pre-master a video presentation, or add PDF documents, templates, images and hyperlinks from a client's website allowing for a dynamic marketing or trade show presentation.

Using an in-house direct mail services team can start the fulfillment process the second a project is complete. Experts on postal rules and regulations, presorting, and postage discounts, a good company assures the best possible mailing rates using USPS-certified CASS address standardization software to provide significant postal rate discounts and maximize delivery efficiency.

Mailing pieces are assembled and addressed professionally; inkjet printed with bar codes and Zip+4, and then bundled according to postal requirements. Post Office paperwork is completed and samples are sent to the client. The finished product is delivered to the post office for seamless, automated mailing.

Kristin Gabriel Acutrack, Inc. 323.650.2838 About Acutrack, Inc. Established in 1992, Acutrack, Inc. enables customers to create, publish and deliver custom content for DVD and CD distribution worldwide. The company provides fast, high-quality CD and DVD production including video editing, DVD authoring, graphic design, photo realistic and silkscreen printing, and a variety of packaging, copy protection and fulfillment services. Acutrack’s proprietary On Demand production gives customers the ability to produce and ship custom packaged CDs or DVDs one at a time. Ideal for customer’s who are selling downloadable content and are not sure how many units to produce; On Demand takes care of inventory, packaging and fulfillment.

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