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Article Directory :: Business - General Articles
There is an interesting trend emerging that reflects a number of growing complexities related to managing CD and DVD production, as well as the production and management of other content such sales, marketing or training materials, software or other content that people are trying to send out to their target audiences.
Businesses are up against many challenges including the fact that typically the CD or DVD replication is just one component of a larger project. Pieces are usually procured via several vendors. There are growing complexities to managing content.
Companies that have five to ten employees, versus hundreds or thousands of employees, are typically responsible for producing several different marketing pieces that need to be managed along with CD or DVD manufacturing. This might include brochures, manuals, user agreements, data sheets, stationary, or presentation folders or sales and press kits. These are usually digital or offset printed materials and packaging that are often produced through a number of vendors.
This is when problems usually occur with quality control issues. For example, if a manual is produced by one company and the DVD is being produced by another vendor, there is often no cohesiveness between the two. What iof the colors don't match. It is usually just one person handling it all, including shipping, coordination and logistics of managing a multitude of vendors.
The better solution is to have a fulfillment house handle it all. This will help keep branding and quality control in check via one stop shopping that leverages the budget. Copmpanies get the best bang for their buck.
What's more, the best fulfillment sources today offer solutions under one umbrella that they can order off of one website storefront or e-commerce site. This is basically like accessing and or controlling a store front, or an online catalog where people can actually go online and access the specific content that they need. The internal audience is usually the sales team, or corporate communications teams who need sales and corporate collateral, such as business letterhead and cards. VARS can get their own versions of materials needed and external customers can go in and get what you want them to see and order. Then of course there are materials for HR, the technical department and training.
Look for an e-commerce solution that anyone can use and set it up based on your company's rules, or structure. You will see a return on investment in a short perdio of time, and those managing the program will no longer be stressed due to the challenges print and DVD production outsourcing.
Kristin Gabriel is the marketing communications director for Acutrack, Inc. (http://www.acutrack.com). The company enables customers to create, publish and deliver custom content for CD and DVD duplication
worldwide. Acutrack's proprietary On Demand production produces and ship custom packaged CDs or DVDs one at a time.
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