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e-Commerce and On Demand Authoring

By Kristin Gabriel

Republish: EasyPublish™
Published: 21Feb2008
Word count: 465
Viewed: 478 time(s)

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Many independent musicians and filmmakers, trainers or self help authors doing DVD authoring or CD production are looking for ways that they can handle their own CD or DVD production and orders for their work by adding e-commerce components to their websites for an online store. The entire process can be cumbersome, confusing, and expensive. However, there is a new On Demand concept which allows for CD and DVD duplication, production, manufacture and sale of an artist's work on an as needed basis. This allows you to sell your products one at a time and ship to anyone worldwide. It also helps independent artists with cash flow because the orders are not billed until the end of the month, long after the orders have been placed and paid for by customers.

Today it's much easier to integrate an online storefront with all the features for order processing. This allows creative people the time to be creative and produce as opposed to worrying about their website and e-commerce. But the challenge is that an online store is not something you can set up and manage by yourself easily. That's why you should look for a trusted provider of online store solutions.

Online stores are rather complex with layers that require implementation, from the web copywriting and design aspects, to branding the online storefront, and to choosing and adding shopping cart functionality, and finally the search engine optimization and marketing required to help people to search and find your website. Then there is merchant account creation for MasterCard and Visa or other credit card providers, content protection, privacy and security issues of both your content and the customers' privacy, managing the downloads, backend software integration, database management, selling, fulfillment and delivery. And that does not even include the fact that you must keep track of accounting, taxes and order processing, and possibly be set up for international currencies, laws and languages.

The best On Demand e-commerce solutions are fully hosted online storefronts that include a store wizard that makes it easy for you to set up and maintain. There's also fraud protection, buyer care, and marketing tools like affiliate responders, that help you to communicate with and manage your customers so they will come back to your online store.

Ultimately the Internet offers many new opportunities for commerce, but with it comes vast competition, so it is also important to make sure that customers can find your online store in the first place. That's why your e-commerce solution provider should also include search engine optimization for that purpose.

In the end, the costs associated with On Demand DVD authoring production and distribution will mean no-hassle e-commerce and it is a really easy way to make your business more productive and profitable.

Kristin Gabriel is the marketing communications director for Acutrack, Inc.(http://www.acutrack.com). The company enables customers to create, publish and deliver custom content for DVD and CD distribution worldwide. Acutrack's proprietary On Demand production produces and ship custom packaged CDs or DVDs one at a time.

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