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Business eCommerce Trends: How Online Storefronts Provide another Option to do Business Online

By Kristin Gabriel

Republish: EasyPublish™
Published: 27Sep2007
Word count: 505
Viewed: 544 time(s)

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Have you ever wondered how artists, musicians, or business people who do NOT have a website, can join in the world of ecommerce and make profits? Thanks to new online technologies, the Internet now affords everyone an opportunity for profits. One of the latest business trends on the Internet is something called Effortless Commerce, an integrated, turnkey managed eCommerce solution that enables even those folks who don't have their own websites to sell and deliver content to a worldwide audience. The technology enables people to profit from their content who otherwise could not easily do so. They can literally create a product, put it on a storefront for sale, and make profits.

Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet.

Let's say you are a personal trainer who has a new DVD to sell, or a young aspired musician with the latest music that you would like to get out to the world. You don't make enough money yet to spend the money for a website. You have explored the route of getting a manager and sales team to sell your product into retail stores, but this cuts into the percent of profits that you could make. Where can you turn?

The amount of trade conducted electronically has grown dramatically since the wide introduction of the Internet. The Census Bureau of the US Department of Commerce estimated that U.S. retail e-commerce sales for the second quarter of 2007, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, was $33.6 billion, an increase of 6.4 percent (0.8%) from the first quarter of 2007.

Online storefront using Effortless Commerce requires no coding or technical expertise. People have the option to offer products in downloadable formats so that their customers can purchase physical disks, digital downloads, or both. Their online store will automatically display options in the local language and currency for visitors; provides automatic tax calculation, filing, and payment; has special pricing structure for content suppliers; editing, authoring and graphic design services; uses an On Demand Production Engine whereby CD/DVD products are manufactured upon purchase with zero inventory; offers automated order processing ... everything, from the time of purchase until shipping products, happens automatically and on time; multiple shipping methods and worldwide delivery; provides email notifications to customers with shipping confirmations and tracking numbers; and features automatic payment.

Another trend in online business is a new phenomenon called pretailing, which Garter says, "consists of the multi-channel shopping activities consumers do before they even visit a retailer's Web site or local store. Pretailing will increase in importance as consumers get access to more retail information and services on the Internet." (Source: Gartner Group, 28 February 2007)

And if you don't think that eCommerce is important enough to the global economy, according to the PriceWaterhouseCoopers' Global Entertainment and Media Outlook 2006-2010, online advertising spend predictions will reach $26 billion by the year 2010.

Acutrack, Inc. enables customers to create, publish and deliver custom content for DVD and CD distribution worldwide. The company provides fast, high-quality CD and DVD production including video editing, DVD authoring, graphic design, photo realistic and silkscreen printing, and a variety of packaging, copy protection and fulfillment services.

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