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The Decade of Digital Data Backup

By Kristin Gabriel

Republish: EasyPublish™
Published: 01Nov2010
Word count: 501
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Imagine that you are on a business trip at the airport having lunch before taking off. You jump up from the table to grab napkins, just a few feet away, and return only to find that your briefcase with your laptop inside is gone ̶ and so is the nicely dressed man that was sitting at the table right next to you. It is devastating, and today, you are not alone because laptop thefts are occurring everywhere, in airports, parking lots, restaurants, conference rooms - just about anywhere.

Thieves like laptops because they are easy to steel, hide, and they are expensive and often contain sensitive information that be used to harm you, your business, or your clients. One of the biggest concerns today among businesses, large or small, is how to keep your valuable equipment and its data out of the hands of thieves. Mobile applications and a mobile workforce go hand in hand, with laptops, PDA's, mobile phones, and USB flash drives a necessity for most professionals. This puts a company's data at extreme risk without data backup and storage procedures in place.

According to a more recent survey and a 2009 report from the Ponemon Institute in conjunction with Intel, the average cost to the enterprise of one single stolen or lost laptop is $49,246, and of this cost, the data breach cost alone averages around $39,297. Clearly, this is just one more reason why digital data backup is essential today.

What's worse, a comprehensive study done by Ponemon and Dell Computer a year earlier reported in 106 major U.S. airports about 12,000 laptops are lost weekly. And when it comes to recovery, only 30 percent of travelers ever get their devices back. Nearly half of the travelers surveyed said that their laptops contained customer data or confidential business information ̶ making this the critical decade of digital data backup. The recovery rates are worse according to the FBI, who says that less than 2 percent of lost or stolen laptops are ever recovered.

A small to medium-sized business may be able to afford the loss a laptop or two once in awhile due to theft or because an employee misplaces or loses their laptop. But what about the valuable data stored on the laptop? It could hold financial or bank records, key customer data, or even trade secrets, not to mention work that an employee could consider invaluable, causing loss of productivity and stress. What's more, smaller companies might not be backing their data up on a central server like larger enterprises do. There is, however, a new solution for smaller companies that will protect their data. Global Internet content security leaders are investing in data backup and storage solutions for a reason; to synchronize online cloud storage and backup across multiple computers. In-the-cloud security technology and promise to consumers, by giving them secure online backup, recovery, and continuous access.

According to Analyst firm IDC the Internet storage backup market is slated to achieve a 2009 to 2011 annual growth rate of over 33 percent.

Kristin Gabriel is a marketer for Trend Micro, a global leader in content security. SafeSync is its economically priced online digital data backup service for storing irreplaceable documents, photos, videos, and music in a single safe remote data storage location that's administered by Trend Micro.

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