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Articles by Lad Scott

• Direct Mail To Promote Websites -- A Terrific Resource
  This article will provide the reader with thoughts on utilizing direct mail to promote website traffic. As a highly targetable way to drive traffic to websites, direct mail is fast becoming a primary means to cost effectively reach very specific audiences unlike most, if not all, other forms of both online and offline advertising. The author has provided direct mail services to national mailers for more than 30 years.
  Published 27Apr2010, viewed 160 times

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