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Article Directory :: Internet Marketing/Online Business Articles
What's going on?
About two hours ago I just purchased Mike Dillard and John Seiferth's new product called The 7 Figure Factor, and I thought I would just take a second here and tell you about it.
When Mike Dillard comes out with something new, there usually isn't too much question as to whether or not it's worth the money.
I don't usually take the time to even read Mike Dillard's sales letters, unless I am trying to get better at writing my own.
There wasn't really any hesitation, but I am a trusting person, and I understand that some people just don't have that same sense of trust, so here is the 7 Figure Factor review.
Now I can be a pretty prideful person. I kind of think I know everything. What can I say? I'm just that good (not really). Anyways, I noticed that most of the video was going to be about mindset, which I mean I thought I knew a lot about.
I think that I have the right mindset. I think that I think like millionaire. Before the video started I honestly didn't think I was going to learn much at all. I figured I already knew what he was going to say, but I mean what's 40 bucks?
I have spent more money than that on a bad meal. I might as well see what it's about. If I just learn one thing from it that makes me 100 dollars, I would have more than doubled my investment. Find me a stock broker that can do that :).
So I got out my notepad just in case, even though I figured "ah I won't need to write anything down".
Twenty minutes into the video I realized that I had already taken a page of notes, and I found a mistake in business that was literally costing me thousands that I had never noticed before.
What the 7 Figure Factor pointed out to me really more than anything else was just that one mistake.
It's a mistake that I'm sure thousands of people are making, and I'm sure it's costing them thousands as it did me.
It might seem like something that wouldn't be a big deal to you, but trust me it's HUGE.
Here she' is:
I pay attention to details. Yeah I said it. I am a "control" freak. I don't just pay attention to them, I am crazy over them. I can't move on to my next project until my last one is completely perfect.
Then after I get something done, I absolutely fall in love with it, which was KILLING my business.
This is what would happen.
I would sit there for hours and hours on end designing my lead capture page. I would sit there for at least an hour trying to get my background color just perfect. "Hmmm.. That gray needs be just a little bit darker. No no, even darker. Maybe just add a little bit more black. O god, that's way too dark. Hmm.. I kind of liked it real dark. Let's see that one more time".
That was me! I mean just hours of a dang background color! That doesn't include writing the script for the video, actually making the video, writing the headline, writing the words right above the opt-in form, and designing the graphics for the page.
I mean were are literally talking days of perfecting. There was only one teeny weeny problem besides the fact that I was wasting my life away, I wasn't even thinking about what the customer wanted. I wasn't thinking about what anybody else wanted for that matter. I only cared about how I liked it.
The funny thing about that is, I already have my own email address, I don't need to opt-in. Everybody else does.
This isn't even the worse part!
The worse part about this whole mess was that after I had just invested this week of my life into this lead capture page, I fell in love with it. If it wasn't weird to marry websites, I would have proposed in a second.
Creepy I know, but oh so true.
I'm not saying it's wrong to like your work by any means, but I forgot about the most important part of internet marketing: TESTING.
I couldn't bare to test this capture page against any of my others because I loved it. I didn't want to change one single thing on that website. My first clue that I probably should was after I lost 500 bucks in an Adwords Campaign. That kind of stuff just happens. I'm not upset or anything like that, but the reason why I lost it was because I never tested.
You see the ad that I put on Adwords had to do with joining a team, which hey that's a good thing.
Usually when people directly type a name of a company into Google, they are either looking for that one last assurance that the company is not a scam, or they are looking for a leader to join. So my ad about joining a team was pretty good. It got clicks at least.
So I had an "awesome" capture page, and a good ad, but the ad and the capture page didn't relate.
You see my capture page was talking about that company not being a scam, which hey I mean, I'm sure somebody wants to hear that. The only problem was the person clicking on the team ad wanted to hear about a team, and not the company.
I ruined myself and it took me WAY to long to realize why.
The only bad thing about the 7 Figure Factor Review is that it doesn't teach you how to generate leads, which is really the main reason why people fail. Luckily you found Landon Stewartt, who has 7 free videos that will actually teach you how to get FREE traffic to your website, and all you have to do is go to http://landonsrockstarmarketing.com now to receive the videos.
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