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Articles by Lani and Allen Voivod

• Facebook Pages vs. Profiles: Don't Make the Wrong Choice
  If you've used Facebook's "Profile" feature to set up an account for your business or organization on the world's largest social networking platform, you could lose all your contacts and content in the blink of an eye. Don't let it happen to you! Discover the three simple steps you can take to protect the network you've built, and the content you've posted to nurture it.
  Published 05Apr2010, viewed 176 times

• Five Social Media Predictions for 2010
  As Certified Social Media Strategists and Certified Inbound Marketing Professionals, Lani and Allen Voivod share powerful social marketing & success strategies through speaking, workshops, customized training programs, and consulting. To help professionals as they begin a brand-new year of opportunity, the Voivods are sharing five trend-infused predictions for how social media will affect the business world in 2010.
  Published 11Jan2010, viewed 233 times

• 7 factors fueling the rise and revolution of the Female Entrepreneur
  The time to rule - and rescue! - Planet Earth has come, and Female Entrepreneurs are at the heart of the mission. Discover the seven feminine-laced virtues that are leading the charge, lighting the path, and changing the way we all live, work and play together. Live 'em, love 'em, and use 'em to tap into your own power and possibilities!
  Published 06Oct2009, viewed 911 times

• 3 Reasons for "Serious" Brands and Businesses to Jump Into Social Media
  Historically speaking, there used to be an idea that certain kinds of marketing tactics were reserved for certain kinds of businesses and brands. You might have expected a circus company to stage a big to-do in Times Square, for example, but not a home appliance company.
  Published 17Oct2009, viewed 200 times

• 3 Tried-n-True Ways to Decide Which Social Media Tools to Use
  At a recent Social Media-themed breakfast event for New Hampshire's Greater Manchester Chamber of Commerce, one speaker (Leslie Poston, co-author of Twitter for Dummies) told the assembled audience there were 537 different social networking sites online. 537! And that doesn't even count all the networks on Ning and other services like it, which allow you to build your own social network using their templates, or custom-made communities.
  Published 07Oct2009, viewed 292 times

• How to Separate the Personal From the Professional in Social Networking
  The professional/personal divide for social networking is a big deal for a lot of people. It's a question we've been asked at just about every single event, presentation, or workshop on social media we've delivered, during in-person networking sessions, and heard as attendees at other social-media-related soirees...
  Published 26Aug2009, viewed 190 times

• Top 4 Time-saving Tips for Staying Active on Social Media Sites
  Staying active on multiple social media sites is a challenge we all have as small business owners. We've even been asked to help bigger organizations like the state's Division of Economic Development to eliminate redundancy and streamline their social media efforts. The good news is, there are quite a few ways to LEVERAGE your time and content in social media...
  Published 27Jul2009, viewed 239 times

• "Congratulations, You Failed!" Or, the Sublime Art of Failing Miserably
  Are you an entrepreneur, biz owner, coach, consultant, or solo professional with more than a few failures notched in your belt? Congratulations! You're doing all the right things to ensure eventual and ultimate success. Read on...
  Published 18Jul2009, viewed 271 times

• 5 Ways Non-Profits Can Powerfully Use Facebook, Twitter, and Social Media
  There's a bit of a chicken-or-the-egg situation with social media these days. Many people don't want to dive in until they see proof it can work for their organization, but they need to dive in before they can see that proof. To make it as easy as it can be, this article reveals five easy ways for non-profits (and for-profits, too!) to confidently jump on the social media bandwagon.
  Published 08Jun2009, viewed 226 times

• 3 Top Trends for 2009 Biz Success (Are You On Top of Them?)
  Are you hip to these top 3 trends that will affect your biz success in 2009, for better or worse? Dig into 'em here, before your competition does.
  Published 29Jan2009, viewed 283 times

• Break These 4 Bad Marketing Habits Now (Before They Break Your Business!)
  Are these 4 bad marketing habits sabotaging your business success? See if you've fallen prey to any of them - especially if you're thinking of ramping up your marketing efforts right now. Know 'em and conquer 'em before they make your time and money go to waste.
  Published 16Jan2009, viewed 207 times

• The Billionaire's Secret Weapon...PLUS 7 Ways to Make That Secret Weapon Work for You
  Andrew Carnegie, America's first billionaire, tasked a man named Napoleon Hill with this whopper: ***Discover the universal success secrets shared by the world's wealthiest men.*** Find out which secret Hall considered to be "The Driving Force," and how to make it work for you if you're a small business owner, solo professional, or entrepreneur.
  Published 17Dec2008, viewed 282 times

• 5 Powerful Ways to Avoid Major Mindset Mistakes
  Ever been a victim of self-sabotage? Are you aware of the mindset mistakes you're making everyday? Or are they sneakily undermining your success? Use these 5 powerful ways to eliminate mindset mistakes, and move toward your bigger, brighter, better vision of your life and business.
  Published 04Nov2008, viewed 205 times

• "The Nuts' Manifesto": 5 Radical Business Rules That Fly in the Face of "Sensible" Thinking
  When it comes to doing business and forging a successful life, are you a Sensible or a Nut? Discover the 5 rules that call the shots in the boardrooms of the Nuts' minds. These are the guiding principles that help Nuts innovate, break down barriers, and redefine what's possible when all rational thinking suggests otherwise.
  Published 26Mar2008, viewed 267 times

• "What Do I Blog About?"
  The most common answer to this question is also one of the most unhelpful for the small business owner, lifestyle entrepreneur, or passionate professional about to jump into the blogging world. Here, with a couple of concrete examples, is a simple way to get started blogging.
  Published 20Mar2008, viewed 235 times

• 7 Really Good Bits 'o Advice for Creating Consistent & Powerful Content
  "You need a content-rich website." "Content is king." "It's all about the content." If you're in business, you're hearing how important your content is to your lead generation, brand-building, and (especially) profits. But...What are the guidelines for good, solid content -- especially as a strategy for long-term success? The "Content Lovers" of Epiphanies, Inc. reveal the insiders' scoop.
  Published 14Mar2008, viewed 306 times

• 10 Simple Ways to "A-Ha Yourself!"
  How do you take your boldest insights and put them into joy-filled action? There's a myriad ways, but don't let that stop you, overwhelm you, or keep you from getting your message, mission, and vision OUT THERE. Start with any of these 10, simple, fun ways to "A-Ha Yourself!"
  Published 04Mar2008, viewed 277 times

• Dreaming: What's the Point?
  Is dreaming what you forget to do while you're busy making other plans? Say it ain't so! Here's what you're missing...
  Published 01Mar2008, viewed 311 times

• "Why Spend Money on a Marketing Plan When I Can Spend It on the Marketing Itself?"
  You don't have money to spare, and even less time to waste. So you ask yourself, why spend time and money on a plan when you could spend it on taking action? To save yourself time and money, of course! Learn more in this article.
  Published 23Jan2008, viewed 281 times

• Attention Small Biz Owners: Are You Qualified to Read This Article?
  What's easier - qualifying your leads in person, or outsourcing that job to your website? You might be surprised by the answer...
  Published 01Jan2008, viewed 314 times

• Inbound Link Mania: 10 Key Content Strategies to Increase Online Visibility
  Wanna learn the 10 best ways to get visitors to come to your website, increase your online visibility, and nab your piece of online business success? It all starts with this article.
  Published 31Dec2007, viewed 386 times

• An Open Letter to Small Biz Owners: How to Get More Prospects (and Money!) in the Door
  Do you want your content to do as much as possible for you, and drive people to the hub of your marketing strategy in multiple ways? Whether you're ruthlessly efficient or just plain lazy (it's okay!), this article lays out how you can use and re-use your content to broaden your marketing reach.
  Published 29Sep2007, viewed 301 times

• Why the Heck Should I Write a Free eBook?
  Ever considered putting together a free eBook or special report, but still not convinced it's a good use of your totally tapped time and resources? What if it generated six figures in client work over two months, and only took you a couple of weeks to create? (That's what happened with us, so we know it's possible!) Hmmm...Maybe this "free eBook" thing deserves a second thought...
  Published 06Sep2007, viewed 326 times

• 3 “Cheer-full” Ways to Create Added Value for Your Business
  Why work harder to rake in more dough for your biz when you can add value to your product and service offerings instead? Here, Lani & Allen Voivod, aka "The Content Lovers" of Epiphanies, Inc., share 3 easy ways to create added value to your existing business menu. (And as a value-added bonus, you can borrow their exclusive "Value Added" cheer, too!)
  Published 18Jul2007, viewed 316 times

• Considering an Email Campaign? Do It Right With These 7 Tips for Email Campaign Success
  Halt! Before you even THINK about sending an email to your list -- whether it's 50 people or 50,000 -- pay heed to these 7 tips that'll save you time, money, aggravation, and a massive amount of opt-outs from dissatisfied clients, customers, and list-squatters.
  Published 17Jul2007, viewed 266 times

• July Is the New January: 4 Simple Steps to Your End-of-Year Success
  Are you in your biz slow season? Or are you in the thick of your summer sales rush? Either way, stop for a moment and make sure your still on the success track with this four-step process. Then sail through the rest of the year with ease!
  Published 15Jul2007, viewed 312 times

• 5 Marriage-Saving Tips for Spousal-preneurs
  Were you and your spouse crazy enough to go into business together? Or are you thinking of doing just that? Veteran spousal-preneurs Lani & Allen Voivod share five crucial tips that will help keep your biz profits on the rise and your marital strife to a minimum.
  Published 29Jun2007, viewed 306 times

• Blogging for Your Bottom Line
  Still not sure why the heck blogging is worth your time, energy, and attention? Take a seat at the Industry Table with The Content Lovers and find out just how little you need to do to produce massive results to your business, success, AND bottom line.
  Published 19Jun2007, viewed 410 times

• What the @%$^& Is a Content Plan, and Why Do You Desperately Need One?
  Creating an emotional connection with your ideal audience is easier than you think. Find out how you can build a treasure trove of audience-focused information, marketing assets, and public PROOF you’re an active expert and THE leader in your field.
  Published 28Apr2007, viewed 355 times

• Behold! The Top 7 Benefits of Article Marketing
  Looking for one of the easiest, most effective, and most wildly affordable marketing tactic money can buy? Behold seven compelling benefits of article marketing, and see for yourself why it could be the best thing you could do for your reputation, business, and bottom line.
  Published 25Apr2007, viewed 415 times

• Dearest Non-blogging Professional: Why, Oh Why Aren’t You Blogging Yet?
  Blogs are immensely popular, with billions of visitors to their pages every day. And yet, half the world wouldn't even know a blog if it jumped through their web browser and bit them! Here's a brief primer on what a blog is, and why it's a must-have for anyone who's serious about their business, career, or professional reputation.
  Published 18Apr2007, viewed 393 times

• 2007 Is "The Year of the Mashup"
  Bored writing yet another press release? Could your ezine use a pick-me-up? Welcome to 2007, "The Year of the Mashup," when a little creativity in your marketing goes a long, long way. Get started with three easy ways to spice up your business communications, and get your audience - and YOU - excited again.
  Published 21Feb2007, viewed 449 times

• Revealed: The Great and Mysterious 9-Step Process Behind Crafting a Killer Tagline
  Ever wonder how it could take a writer so long to write two or three words ... or why they charged you hundreds of dollars for them? Get a sneak peek into the cranium of a tagline maestro and discover the method behind the madness.
  Published 23Jan2007, viewed 381 times

• Exclusive! Brangelina's 7-Step Model for Spouses in Business Together
  What can the two hottest movie stars of our time teach you about owning a business with your spouse? Brad Pitt and Angelina Jolie serve as icons for the "Married With Business" niche with their romantic adventure flick, "Mr. and Mrs. Smith."
  Published 16Jan2007, viewed 359 times

• The 3 Crucial Things Every Page of Your Website MUST Do to Be Your Perfect Employee
  Are your web pages giving your clients and prospects the cold shoulder? Here are three simple guidelines to make sure your website performs as your most valuable employee.
  Published 10Dec2006, viewed 487 times

• How to “Eureka!” More: 4 Scientific Tips for Turbo-Charging Your Business Breakthroughs
  Want more breakthrough moments in your life and business? Here are four simple things you can do to increase the number of “Aha!” moments in your life. The goal? Discover more action-fueled insights that rock your business and launch your next inspired ventures.
  Published 05Dec2006, viewed 488 times

• 6 Unconventional Tricks to Overcome Fear and Seize Your High ROI Gigs Once and For All
  Is fear stunting your growth? Not able to go for your most profitable opportunities? Next time YOU get the urge to shirk a high ROI gig because it overwhelms or intimidates, try one (or all!) of these six creative breakthrough strategies.
  Published 03Dec2006, viewed 538 times

• Three Easier-Than-We-Make-'Em Steps to Success in Life and Business
  Building the business of your dreams can be a confusing matter with all the conflicting expert advice out there. All of it has value and different pieces of advice work better for some business owners than others. When all is said and done, it boils down to the three critical elements to success. When you understand them, it's magic.
  Published 05Oct2006, viewed 419 times

• Meet the “A-Ha” (and Electrify Your Business!)
  Having a flash of business insight can be exactly what you need to get your fledgling biz on the path to success. That moment can determine your niche, initiate a successful marketing strategy, lead to innovative web site content or find your brand. Discover the power of the "A-Ha"!
  Published 04Oct2006, viewed 432 times

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