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Articles by Larry Crowson

• Customer Service Success Begins At Home
  Many business people seem to forget the fact that marketing is a means to an end. This notion of marketing being all-important is a concept that we see all too frequently among Internet marketing companies both large and small. The concept that creating a "winning" marketing campaign is all-important is a trap that is easy to set, but hard from which to escape.
  Published 25Aug2009, viewed 441 times

• Customer Service On The Internet - Success Begins Here
  Is customer service in an online environment important? By the look of things you might not think so. Yet, even though we cannot see our customers, they elect to return to purchase from us based upon their perceptions of the service they have received. A well-conceived customer service program may be even more important to the success of the online entrepreneur. Suggestions are provided for ensuring positive customer perceptions.
  Published 19Aug2009, viewed 619 times

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