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Articles by Laura Sparks

• 3 Easy Ways to Boost Your Law Firm's Search Engine Rankings
  nstead, today's consumer is looking for you online. They are seeking you out in search engines such as Google, Yahoo, and Bing. Therefore, it becomes clear that if you don't have an active, consistent, and relevant online marketing strategy you are losing business. Yet the question remains, "How does all this work?"
  Published 28Nov2010, viewed 334 times

• Turn Your Law Firm Team Members into Raving Fans
  But there are a lot of people who aren't good at sales. So, what's an attorney to do? Fire all the staff and start over? No, please don't do that! Instead, turn them into raving fans of the firm and the services you provide.
  Published 18Nov2010, viewed 141 times

• Do You Have Enough Business? How PR for Lawyers Can Help!
  "Do you have enough business?" We've spoken to many attorneys throughout the country and the answer we get over and over is"No!" Well, that isn't surprising. According to the American Bar Association there is one attorney for every 300 people in the United States. Yikes! So, how does an attorney stand out in this very large and ever-expanding crowd? You need to become the expert in your community in the niche that your serve.
  Published 13Nov2010, viewed 164 times

• Social Media Marketing for Lawyers Means More Than Just Trolling for Clients
  I want to reiterate that an attorney's presence on social media sites requires more than simply trolling for cases or potential clients. Instead, resolve to implement a comprehensive approach to social media and you'll find the cases and clients come naturally in time.
  Published 14Sep2010, viewed 150 times

• Law Firm Emergency Plan - Do you have One?
  So many of you are my friends, and I care about you, don’t leave things to chance, you have worked hard to build your business, PLEASE make sure you have a documented, systematized plan in place in case of an emergency that would require you to be “gone” because you may not have weeks or months to plan for it….as I was blessed to have.
  Published 31Aug2010, viewed 230 times

• Social Media & Legal Marketing – Remember You Are a Professional
  Authentic conversation on social media is great, transparency is awesome – but you have to remember that you are a professional. Just like the big law firms telling law school students to watch what they are putting on social media sites because it will be reviewed as part of the hiring process, you also need to pay attention to what you are putting out there on the public platform.
  Published 10Aug2010, viewed 221 times

• Give Back, Get Involved.....and Get Clients for Your Law Firm
  Getting involved and giving back to your community is a key component in any good legal marketing campaign. Of course you can't just give to get-- but when done right, community involvement can explode referrals and leads in your own backyard.
  Published 26May2010, viewed 232 times

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