Article Directory :: Arts & Entertainment Articles Tips About Marketing For Your Band By Lawrence Reaves Republish: EasyPublish™ Published: 22Feb2012 Word count: 585 Viewed: 120 time(s) Get Free Content For Your Site You've been thinking about getting the band back together. Your job in the bank is way too routine, and you need an outlet for all that creative energy. All the guys are for it, and you've got a great new lead singer: a girl this time. The stars are aligned. Every signal is positive. It needs to happen. The plans are to play in town for a couple of months - you've already got a few gigs lined up - and then take the show on the road. Only problem: not much money to spend on publicity. You feel certain that people will remember you. It's just a matter of getting the word of mouth going. Phase 1: You are going to need to start out with printed flyers. Flyers are cheap. You know someone who knows one of the salesmen at a printing company, and he's willing to give you a decent deal on your first order for flyers. In return, he gets into the venue for nothing. Next step: what matters most on the flyer? If everyone knows the name, then you lead with the name: The Electric Cheeseheads. If you've decided to go with a new name, maybe for your in-town gigs it's better to lead with the names of the band members, to take advantage of name recognition. For your out of town gigs, the new name will have to take top billing: Frogs in a Blender. Right below the name, you want an image. Your new lead singer is your image, because she's a girl and because she dresses so…provocatively. Here, a black and white photo is fine, although color is OK, too. All that's left is the time and place of the gig. That goes on the bottom, printed boldly and clearly. If they can't read it, they won't show up. Now, you put those out on telephone poles and in shops and restaurants and let the ant colony do the rest. People will walk by, take a look and, when they meet someone they know, they stop them and do a little dance the way ants do, and then that person will run around telling others and before you know it the whole colony knows. Phase 2: Once you've had a few paying gigs, it's time to start thinking posters. Posters are important because that's how you establish yourself as a cultural icon. You have to be on a poster to be considered a cultural icon. It's an unwritten rule, but it's a rule all the same. Your poster is also used to promote your gigs. But on the poster, there's room for a lot more than on the flyer. If your lead singer is working out, then she goes front and center, surrounded by the guitarists and drummer. The tambourine guy can stand in the back. Here's where you need a more amped up design. Best to get the help of a local professional to do the art work. The name of the band will serve as something like a logo, so that will need to be stylized. The layout of the images and text on the poster needs to have a more professional look. Take your ideas to Conquest Graphics and let them help you put it all together. Get your posters made cheaply and quickly and get out there and make some music. Find Conquest Graphics online at conquestgraphics.com EasyPublish™ this article - publishers click here More articles by Lawrence Reaves

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