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Articles by Lina Penalosa

• Do You Repel Women...With Your Copy?
  This article reveals some of the critical differences between marketing to men and women and how a marketer's ability to write effectively for each audience can mean the difference between a piece that earns you money or marketing that just costs you money.
  Published 25Apr2008, viewed 464 times

• A 3-Minute Cheat Sheet to the Secret Language Your Prospects Are Speaking
  This article explains how your personality influences your marketing copy, how to identify which personality type you are, how to identify your prospects' personality types, and what keywords, phrases and triggers you should use to acquire the most sales with each personality type.
  Published 24Apr2008, viewed 420 times

• What Do Great Headlines Have In Common With Lingerie?
  This article explains the basics of good headline writing including: a list of rules to follow, key words to use, 15 examples and 12 formulas the reader can begin using immediately to improve the success of his/her marketing copy.
  Published 04Apr2008, viewed 508 times

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