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Articles by Linda Passante

• Is Your CEO Camera-Ready?
  In an era of 24-hour business news, it's the executive suites - many of whom have had little to no media exposure for most of their careers - who are increasingly called on to be the public face of their company. But media communications is just not their bailiwick. An effective relationship with journalists has everything to do with correctly understanding journalists and their needs.
  Published 16Feb2008, viewed 283 times

• How To Tie Marketing to the Bottom Line
  The marketing department has traditionally existed outside the revenue column. But, it's time to demand the same demonstrable results that you would require of any of your business units. Marketing is more than a maker of multi-media; it is a catalyst that reenergizes how the company thinks, invests, acts and connects to your bottom line. So how do you measure the efficacy of your marketing efforts?
  Published 04Feb2008, viewed 328 times

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