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Article Directory :: Writing & Speaking Articles
Whether I write a quick "how-to" article in 20 minutes or I spend more time writing a well-researched and meaty article, I don't just want to use it once. What makes writing articles and article marketing such a strategic marketing tool, is the fact that you can reuse articles over and over and breathe new life into them.
Whether I use my entire articles over again, or bits and pieces of my articles, there are a couple of my favorite repurposing strategies which I'd love to share with you today…
#1 - Way To Reuse Articles: Republish Them In Newsletters & Ezines
If you find yourself often struggling find content for your newsletter, you probably have just completely forgotten that you have tons of wonderful articles you have already written that are available for republishing in your newsletter or ezine. Or somebody else's!
Remember that not everyone on your list has visited your website today, or the day that you published your article. Not everyone saw that guest post you wrote last week either. So here's a good way to get further exposure for your articles without having to deal with the search engine duplicate penalty mess.
#2 - Way To Reuse Articles: Build Book/Ebook Chapters
Are you still working on that book? Ready to see it up on Amazon? Get that book done by creating chapters using several related articles from your blog.
If you are working on a shorter ebook project, you could even create the entire ebook using articles from your blog. I coach clients on how to do this all the time - with great results!
#3 - Way To Reuse Articles: Turn Into Video Articles
If you want a nice surge of traffic to your site, it's a good idea to start using video articles a.k.a. video marketing for your blog.
A quick and easy way to create video content for this purpose is to take existing articles and turn them into video articles by dividing your articles into chunks and placing them on powerpoint slides which you then can convert into a video.
Or you can record yourself speaking the article and use that video on top of a few visual representations (free images) of your article's content to make the video.
Or you could record yourself doing an example of what you are explaining or describing in your article using a screencast.
All these should be pretty fast to create because you already have done the hard part and that's create the substance of the video.
After you've completed creating your videos, make sure to promote them via video sharing websites such as YouTube, YahooVideo, and MySpaceTV.
And if you would like to read more powerful article writing strategies like this? Then I would like to invite you to get your complimentary copy of my Article Marketing Success ToolKit. Learn how to write, publish, promote and profit from your articles while easily positioning yourself as an authority in your niche!
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More articles by Lisa Angelettie
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