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Articles by Liz Walker

• Writing a Successful Sales Letter
  The number one objective for a sales letter is ? get the letter read. And the second is to persuade the reader to take an action and start a business relationship. How do you do this? Read our article to find out.
  Published 26May2009, viewed 156 times

• A Marketing Tool that Works Day and Night — 24/7
  You expect a business to have a telephone. Well, these days, a business is expected to have a web site as well—it's a credibility issue. And although it's a complicated subject, once launched, what could be easier than using the internet to spread your marketing message, educate your prospects, and convert prospects to clients?
  Published 12May2009, viewed 170 times

• Why Small Businesses Won't Double Their Revenue This Year
  Here is what we have learned are the biggest reasons why small businesses will not double their business this year (yes, this year—even in the current economic climate):
  Published 06May2009, viewed 194 times

• Writing a Successful Sales Letter.
  The number one objective for a sales letter is - get the letter read. And the second is to persuade the reader to take an action and start a business relationship.
  Published 29Apr2009, viewed 219 times

• The Never-Fail Recipe for Ads That Work Like Crazy
  It's always surprising to us to see so much advertising, especially in print, which does not work. It simply doesn't contain the ingredients needed to successfully communicate with customers. If you make a cake, you don't leave out any ingredients — right? Then why leave out an important part of your advertising message?
  Published 17Apr2009, viewed 195 times

• When it Comes to Business, Image is Everything
  You only get one chance to make a first impression so you need to take your best shot each time you get the opportunity. Your brand is your business - ensure you are sending the right message.
  Published 10Apr2009, viewed 158 times

• Red Flags: Are Your Eyes Deceiving You?
  Have you heard any Red Flags flapping in the wind at your business lately? What every business owner should look for in their business.
  Published 10Apr2009, viewed 171 times

• Connect the dots. Use Your Web Site to Make Your Ads Work Harder.
  How we buy has changed radically over the last decade. More and more transactions are being made online. How do you ensure your website is working for you? and not against your other efforts? Read this article and find out.
  Published 25Mar2009, viewed 180 times

• Use Two-Step Direct Response Advertising and Stop Wasting Your Ad Money
  Have you ever wondered why some companies continue to advertise? Hopefully it's because their advertising is generating the response they want. This article shows you have to incorporate results driven advertising back into your marketing miz.
  Published 16Mar2009, viewed 191 times

• What Good is Your Marketing Without a Strong Idea?
  Most businesses market in ways that are interesting but not compelling. This article will help you identify strong and results driven.
  Published 02Mar2009, viewed 198 times

• 17 Ideas You Can Steal to Grow Your Business Without Spending Money.
  Times like these give small business owners many opportunities to evaluate how they currently run their businesses. Take a look at our 17 ideas to implement that cost NO Money and can generate huge returns.
  Published 24Feb2009, viewed 217 times

• How to grow your Ideal Clients by 25% with zero cost of sales
  Learn how to grow your ideal client list with little or no cost. Successful marketing doesn't have to break the bank as long as you are smart and leveraging the tools you already have.
  Published 17Feb2009, viewed 150 times

• How your Ideal Customers can help you generate a ton of new business without spending a cent!
  Referrals are a hot topic in today's small business community. Find ways of generating a flood of new business from your existing customers with our solid and simple strategies.
  Published 10Feb2009, viewed 198 times

• How to Thrive in Times Like These
  As the R word looms around more than ever, how do small businesses stop feeling panicked and put real tips in action? This articles shows you what you can do right now to navigate the storm.
  Published 10Feb2009, viewed 183 times

• Listen With Your Eyes
  Non verbal communication signals represent almost 50% of the perspective you receive from a prospective customer. Make sure you are understanding what their entire body is saying in order to achieve more results.
  Published 27Jan2009, viewed 226 times

• How White Papers & Free Reports can Turbo-charge your Marketing Efforts
  What goes around comes around. Not that the word karma is really used much in business but the golden rule is still alive and well. In fact, more so these days with the amount of free information and resources available. So how does a business owner get in the game? With whitepapers and free reports of course.
  Published 23Jan2009, viewed 203 times

• 9 Steps you can take right now to make your advertising budget work harder
  Why do some companies thrive while others struggle to make their advertising work? We've found 9 key things small businesses can do to help them maximize their resources, and their results.
  Published 22Jan2009, viewed 143 times

• 7 Ideas Owners Must Consider When Succession Planning
  Recently we've been reading reports and statistics on succession planning. Did you know that according to the Canadian Federation of Independent Businesses more than 40% of business owners plan to leave their businesses in the next 5 years. Are you one of them?
  Published 20Jan2009, viewed 252 times

• How to Ensure 2009 is your BEST Year EVER
  With a bright new year ahead, many small business owners get bogged down in the day to day operations instead of planning for growth. In this article, you'll learn about four key ways spending time planning can help your business grow this year.
  Published 14Jan2009, viewed 171 times

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