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Articles by Lori Shecter

• Facebook Fan Pages
  Love it or leave it, Facebook marketing is now an integral part of all businesses marketing campaigns. Even if you don't personally spend a lot of time on Facebook your customers do (and not just the 18-34 year olds either!) It's an easy and not too expensive way to grab customers and even get them buying your product right from Facebook.
  Published 24Jan2012, viewed 32 times

• How To Choose A Designer Or Does Your Designer Choose You?
  One of the most important lessons to learn is the difference between a graphic designer and a conceptual designer. After a grueling year of searching for the perfect designer for a project, the light finally dawned. There are many graphic artists out there who call themselves "designers". Read more!
  Published 25Dec2011, viewed 43 times

• Impact Of Apps On Brick And Mortar Holiday Sales
  Smart phones give customers the power of the internet at their fingertips, with competitive prices one click away. According to a recent Deloitte study, this holiday season 59% of smartphone owners plan to use their devices for holiday shopping to compare product price. Read more to learn about app development.
  Published 13Dec2011, viewed 122 times

• Prevent Price Creep Of Website Development Costs
  What can be done when a programmer provides a quote and then comes back 15 months later and says they now need 4 times the original estimate to finish? This question has been posed in LinkedIn groups and it begs the question of "why did you wait so long to investigate delivery?" Read more to learn how to prevent price creep.
  Published 24Nov2011, viewed 49 times

• The Big Web Design Question: SEO Or User Experience?
  Asking whether web design or user experience is more important than search engine marketing is bit like asking if you'd prefer to have the first key you find - or the one that opens the door. The answer is not simple because the two goals of SEO and optimized design for the user are equally important, but accomplish different goals.
  Published 06Nov2011, viewed 144 times

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