Article Directory :: Computers & Technology Articles How To Choose A Designer Or Does Your Designer Choose You? By Lori Shecter Republish: EasyPublish™ Published: 25Dec2011 Word count: 451 Viewed: 43 time(s) Get Free Content For Your Site One of the most important lessons to learn is the difference between a graphic designer and a conceptual designer. After a grueling year of searching for the perfect designer for a project, the light finally dawned. There are many graphic artists out there who call themselves "designers". They have fantastic portfolios that look like they can win every design award out there. But ask them to create a concept from scratch and what you often get is scratches (or a blob of nothingness depending upon whose screen it's on). How does that happen? It was very visually appealing; in fact their portfolio was amazing. But there it ends. How can that be? It was a trick. It was their work. But they were ART DIRECTED by the conceptual designer at their agency. So, how to find a great conceptual designer? It's not easy, but there are some steps one can take to prevent hiring someone without the knowledge of their conceptual abilities. Here is what we do: 1. Portfolios Yes, we still look at portfolios. However, we delve into exactly what they worked on in the portfolio and what they were thinking to concept the design. 2. Inspiration How do they inspire themselves to concept something they do not relate to? For example, can a 25 year old guy who loves hockey design a Bat Mitzvah site that will appeal to a teenage girl? You'd be surprised. If they are not constantly seeking inspiration through websites, photos, billboards, etc., it may be a sign to pass. 3. Client references Ask to speak to someone whose project they designed. Ask in depth questions concerning ability to translate their needs, brand identity, timing of delivery, etc. Most importantly, ask if they would hire this designer for other projects. 4. Test their skill Ask a designer to come up with a design for a project that we have worked on. Pay them for a four hour job just to get an idea of whether or not this person has the ability to work under pressure and deliver a unique interpretation. This will allow you to see if their deliverable matches what their portfolio says. 5. Hire them on a trial basis Sometimes it is difficult to determine a designer's true ability from a 4 hour test, so hire them for a longer 2 to 4 week period. Usually during this time one can determine their ability and whether or not they have the skill set for a permanent placement. Hope these tips are helpful for saving time and money AND getting a good designer. Appdrenaline is a boutique web design company rapidly becoming a leader in the industry. Through unmatched innovation and customer service, Appdrenaline continues to solve complicated website development problems with simple solutions. EasyPublish™ this article - publishers click here More articles by Lori Shecter

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