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Google Instant Means The End Of SEO

By Louise G

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Published: 13Sep2010
Word count: 501
Viewed: 248 time(s)

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At first glance, Google's new Instant Search system could mean a major change in how web surfers look for information on the internet. Instead of typing a search query into Google and then hitting return, and waiting for a list of results, Googlers now see a dynamic list of results as they type. Google considers this a positive step forward in the developemt of searching. Google claims this new style of response will save between two and five seconds per search query. That potentially means 11 hours are saved every second. but does anyone other than Google really care?

The internet marketing community, however, has not been very enthusiastic about Google instant.. SEO consultants, who try to get sites listed at the top of Google's organic search rankings, and SEMs, who battle for their clients' sites to be placed at the top of Google's Adwords Sponsored Listings, have been blogging and tweeting as if amagedon is here.

The SEO community is paranoid at the best of times, and perhaps with good cause as: a small change in the Goolge algorithm can determine the future of many webistes. In this case, however, the reaction is not necessary, essentially the results are the same, the only real change is that you can see potential results of each word as you type it in, so if you are typing in 'Italian restaurant' you will see everything Italian before you get to the restaurant results and then you will need to include your location unless you are very flexible about your travel arrangements, so in fact long tail key phrases are far from dead.

So this time around the latest Google scare is 'much a do about nothing' or is it? there's no denying that Google's original innovation in search transformed the way the internet worked and made the business of finding stuff much faster and much easier. It also created an enormous market - one Google still dominates - that allowed companies to sell us things based on what we had typed in that box. and all was well, for a time.

But then something happened. Social networking, social media, whatever you want to call it... suddenly, content was coming right at us, without us even asking for it. We couldn't escape it. A few hyperactive egotists in each community began curating content and spewing it out to their friends. People were sharing photos, stories and links and we found that we were spending less and less time foraging around for things and more and more time sitting back and letting it wash over us.

Fast forward to 2010, and we're being assaulted by more stuff than we can possibly consume. Facebook, Twitter and email are shovelling pictures and video down our throats ever more quickly. Feedback loops enabled by sharing and retweeting functions mean that each of us has now turned into an over-sharer as well as an over-consumer. If you are not confused and over loaded with information, you soon will be.

The author is an expert in the field of Internet and extensive knowledge to help those seeking careers in Internets. Areas of expertise in fact include any qualified route to finding Internet jobs. To search and apply for thousands of Internet jobs go to http://internetservicesjobs1.co.uk

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