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Don't Forget Direct Mail Marketing Tactics

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Published: 04Feb2010
Word count: 504
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Direct mail is a traditional advertising strategy that can never be overlooked. In fact, direct mail marketing can now be done both offline and online. In this article, let's discuss direct mail marketing tactics that you can apply to ensure the success of your marketing campaigns.

Use postcards. Postcards are great tools for encouraging people to take action. Unlike a regular letter, they do not have to be opened so you can be sure that the recipient will see it. They contain short, simple messages that are quick to read and easy to understand. They can be designed to make them more attractive and eye-catching.

The cost for creating, printing and mailing one postcard is far cheaper than a business letter. No envelope is needed so that's an additional saving. Furthermore, advertising with postcards make it easier for entrepreneurs to track the results of their campaign.

Offer a discount or a free gift. People love to receive discounts or freebies. A postcard can double as a discount coupon or a voucher to claim the free gift. The customer can simply take the card to your store to enjoy a discount or a freebie from their purchase. Or you can include a discount code that customers can use on their check-out from your online shop.

Offer a free trial. Another way to encourage prospects to try out your product or to make a purchase is to offer a free trial. It shows that you are confident about the quality of your products and services. It eliminates the risk so a customer would feel more at ease to accept your offer.

Use a personal tone. Avoid using a sales pitch that sounds like pure advertising. Instead, make your tone personal and friendly, as if you are speaking in front of a customer. Stress the benefits of what you offer. What's in it for them? However, be careful not to overdo the sales talk. The subtle approach is usually more effective.

Use call-to-action words/phrases. Do not forget to use call to action words or phrases that tells the reader exactly what you want them to do. Should they check out your website? Order through telephone? Or visit your nearest store? Don't leave your readers guessing. Tell them exactly what to do after reading your postcard.

Use easy to read font. There's no need to give your readers a hard time looking at your message. Choose a font style that is just the right size and is not straining to the eye.

Repetition is the key. Repetition is important. It is advisable to use a call-to-action phrase at the beginning, middle and end of your marketing copy. Don't be afraid to repeat call-to-action words in your copy.

Use bulleted lists. To maximize space, use a bulleted list to highlight your main points or emphasize important ideas. Unnecessary words can be omitted since the list does not have to contain complete sentences. A reader can simply scan through the list and still understand what you're trying to say.

Luie De Von is a marketing consultant with Easypostcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through Postcard Advertising.

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