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Why Internet Marketing and Spam Don't Go Well Together

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Published: 01Feb2010
Word count: 520
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If you are familiar with online marketing, then perhaps you're aware of what spam is and how it is done. Since most home based businesses are also promoted over the internet, entrepreneurs try to find ways on how they can reach out to a wider range of audience.

Sadly, some internet merchants resort to spamming as one of their marketing tactics. If you're a home based business owner, should you try out this same technique? The answer of course is one big No.

"Spamming" is sending out messages or emails to people without first asking for their permission. Even worse, spammers send out these unsolicited emails repeatedly to the same recipients just to get their attention. Spammers are hoping to get noticed, to get recognized, or even make a sale from sending out unsolicited emails. Aside from personal email addresses, they also use online communities and forum boards to post off-topic messages that disrupt the discussion.

Why Spamming is a Bane to Home Based Business

Obviously, spamming isn't considered as a good business practice. In fact, online marketers are strongly discouraged from using "spam" as one way to advertise the business. Why? Spamming is an ineffective tactic because everyone hates unsolicited ads. Instead of attracting potential clients to patronize your business, spamming would be like driving them away on purpose.

Wouldn't you hate it if your inbox becomes filled with advertising emails that you've never signed up for? Wouldn't you be angry if a stranger enters your home and tries to sell you something without first knocking on your door? In concept, spamming is a lot like breaking through someone's home without the owner's consent. Needless to say, you wouldn't want your home based business to be part of any campaign that is related to spamming.

Avoid Spam - Build Your Own List

One way to build up your own mailing list is by offering a newsletter from your website. If a person signs up to be part of your newsletter mailing list, then that means you can freely send them e-zines and updates.

Nevertheless, be careful about using your mailing list abusively. Don't send too many emails that could take up too much space in their inbox. If you promised to deliver weekly or monthly newsletter, stick with your schedule. Respect the privacy of your prospects and never give out or sell out their email addresses to other merchants or for other purposes.

By creating your opt-in list, you can be sure that the people who signed up for your newsletter are genuinely interested in what you have to offer and they are willing to receive more information from you. But of course, winning their confidence takes more than just asking for their permission.

Make sure that emails or the messages that you would be sending are relevant and useful for your audience. Don't send out emails that contain propaganda or pure advertising humbug that are a waste of time to read. By using decent marketing tactics to promote your business, not only do you attract more customers, you are also building up a good reputation for your company.

Luie De Von is a marketing consultant with Easypostcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through Postcard Advertising.

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