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Top 10 Tips To Improve Your Press Releases

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Published: 26Feb2010
Word count: 505
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Writing press releases have been an old marketing method used by businesses since the early days. Despite the emergence of online marketing tools, the effectiveness of press releases cannot be underestimated. In fact, many consumers still prefer to pay attention on press releases rather than marketing copies that are full of hype. Press releases are still regarded as credible source of information.

If you have products or services to sell, you should definitely take advantage of creating a press release to promote your business. Here are the top 10 tips that will help you improve your press release:

1) Make it newsworthy. An effective press release is not just all about advertising. The purpose of a press release is to inform the public and to state facts.

2) Make it straight to the point. A press release doesn't necessarily have to be long article. People will appreciate it more if the message is clearly presented in a short, clear, and straight to the point manner. Too much sentences without relevance can just result to confusion. It will just mislead the client.

3) Work on an effective lead. Your lead or the first sentence in your press release will determine whether your audience will continue reading the material or not. Give more time in creating a lead that is meaningful and will arouse your reader's interest and curiosity.

4) Use bulleted lists to stress your point. A bulleted list that highlights important ideas in your press release will be very helpful. Readers can easily scan it and understand your point right away.

5) Relate a real experience. People are always interested to hear another person's account. Just make sure that your stories and real. Don't make up stories just to make your press release interesting.

6) Raise an argument. Another great way to capture your audience's interest is to raise a question or a problem. Take this opportunity to present how your company can provide the solution to the problem.

7) Present testimonials. If you can present real people who have used your products and services, it will make a big difference in your press release. People can relate to other people's problem very well and if others attest that they have benefited from a certain product or service, people are also willing to try it.

8) Don't make it too formal. Write in a professional manner but that doesn't mean you have to use a very formal tone. A more personal approach in writing your press release will generate more response from your audience. Don't use terms that are too complicated or use metaphors in your sentences. Avoid jargons, acronyms and abbreviations. Instead, use everyday words that people can easily understand.

9) Include quotes. A quote from a credible source is effective in summarizing a point discusses in a paragraph. It gives your readers an initial introduction to the content that follows after the quoted words.

10) Work on your closing statement. Make sure that your closing statement will be easily memorable for your reader. Think of something that would leave an impact in their minds.

Luie De Von is a marketing consultant with Easypostcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through Postcard Advertising.

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