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Making A More Effective Postcard Marketing Campaign

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Published: 27Dec2009
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Postcard marketing remains to be very effective when it comes to direct marketing tactics. Its effectiveness never fails despite of the fact that printing and postage fees are on the rise. Compared to other forms of advertising, marketing with postcards is still more affordable.

Entrepreneurs who are using this type of marketing strategy have two options when it comes to designing and printing their business postcards. One is to design their own postcards and have it printed using their own computers and printers.

The second option is to hire a graphic designer to create appealing postcards and have them printed by commercial printers. Either way you choose, these postcards will surely generate more web traffic and sales for your business.

Helpful Tips To A More Successful Postcard Marketing Campaign

The Importance of An Appealing Message - Most people just take a glance at a card and they can already decide if it's worth reading or not. There are certain words or phrases that can catch a reader's attention. Make message short but precise.

Never try to close sales. It will just be a waste of time since postcards have limited space. One postcard cannot accommodate all the information your prospects need to know. Instead, state the biggest benefit you can offer. Remember, a brief but compelling message is very important.

The Importance of a Captivating Design and Appropriate Colors and Fonts - Always remember that your prospects also receive advertising materials from other companies, some are your competitors. This is the reason why you should always choose a captivating design and/or images for your postcards to stand out above the rest. Use strong colors and catchy headlines to capture your customers' attention.

The Importance of Reviewing the Domestic Mail Manual - Be updated with postal guidelines. You can find free PDF of the Domestic Mail Manual in the United States Post Office website. You also need to check for updates of the postal guidelines. Why is this important?

The Domestic Mail Manual contains the exact dimensions for various types of mailers and design specifications that will help you design your postcards so you can achieve maximum postage savings. It is also important to review mailing panel specifications especially if you are going to send mails by bulk rate. These panels are machine-read and there are requirements to meet for bar coding and setup.

The Importance of Using Both Sides Of Your Postcards - Add designs and messages to both sides of your postcards. You can never tell which side will be seen first once your postcard is received by your prospect.

The Importance of Doing Follow-Ups - Postcard marketing should always be monitored for you to know if it is working to your advantage. There are ways to know if your prospects are interested in what you offer. One is to include a landing page URL in a specific batch of postcards. The only way for your customers to get the URL is when they accept the postcard. Another technique is to include unique phone numbers or extensions, coupons, promo codes, etc.

Luie De Von is a marketing consultant with Easypostcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through Postcard Advertising.

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