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Using Postcards to Advertise Mortgage Loans

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Published: 15Apr2010
Word count: 501
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Every year, thousands of consumers seek out home loans and mortgage brokers. If you are in the mortgage business, what can you do to keep up with the ever rising competition? Have you considered marketing mortgage loans through postcards? Listed below are the advantages of postcard advertising for mortgage lenders and brokers:

Easy on the budget. Compared to other methods marketing, postcard advertising can be considered as the most affordable means of promotion for any kind of business. Postcards will not cost you more than .50 cents for each contact. If you include printing costs and First Class Mailing expenses, it will only cost you $4 to $6 for each postcard sent to one prospect.

They surely get read. Compared to traditional business letters in envelopes, a postcard gets read the moment the recipient gets it. Even the people sorting out mails in the Post Office and the mailman will get to read your message. No one will be too busy not to take a quick glance on a postcard. Within a few seconds, the recipient has already read what you want to say.

Build up name recognition. Postcard advertising campaigns need to be repeated. Making follow ups by resending postcards to the same market enables you to build up name recognition. People can become familiar with your company or your name if they frequently get to read the postcards you send.

Track your results easily. Monitoring the result of your postcard advertising campaign is not at all difficult. Postcards are just like calling cards or business cards so potential clients can get in touch with you more easily.

Block out your competitors. Sending postcards to your leads is a discreet marketing strategy. Your competitors do not need to know your marketing program nor can they learn or copy your style unless they are included in your mailing list.

Postcards are displayed. Postcards are very seldom thrown away. People usually keep well-designed postcards. We often see them posted on refrigerator doors and walls so that will give your business additional exposure.

Double as claim stubs. One simple trick to know the result of your postcard marketing campaign is to offer freebies or gifts to potential clients and use the cards as vouchers or claim stubs. Ask the recipient to bring the card with them to get their free item. Hence, when a client shows up for an open house, you will know right away if he/she has come because of the postcard you sent.

Mail them or hand them out. Postcards can be sent to your leads via registered Post mail but it does not mean they always have to be mailed. Another way to distribute postcards is to personally hand them out to your relatives, friends, and acquaintances. When you meet a potential client, do not forget to hand an extra postcard to help the client remember your name. Thus, by the time he/she decides to apply for a home loan, you will surely be the first person seek advice from.

Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through Postcard Advertising, Marketing Postcard and Business Post Card.

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