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8 Need-To-Know Email Marketing Mistakes

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Published: 22Oct2009
Word count: 553
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Email marketing has been a very effective way of advertising a business. It is also a great way of reaching out to your target audience. While other methods of advertising are successful as well, still the power of emails can't be denied. Forrester Research has done a survey in the past and revealed that 79% of consumers are receiving at least one email marketing newsletters from companies they have subscribed to.

We can't avoid making mistakes when it comes to writing an email especially if it's for business purposes. Here are 8 email marketing mistakes that online marketers and business owners should know of so they can avoid committing it:

1. Too Much unnecessary content. In writing a newsletter, never put information that are not relevant to the main topic or purpose of the letter. Be straight to the point. Make it as short as possible but with quality. If you can't avoid making it long, make sure that it is not boring, don't give your subscribers a reason to unsubscribe.

2. Too many images. Too many images or graphics can slow down the download time of your newsletter. Readers might not have the patience and they might just close the browser. Just include images or graphics that are really important.

3. Not using professional design. Because you are sending out a business newsletter, use a professional design. The layout and design of your newsletter should show how serious and professional you are when it comes to business matters, many services like Aweber have free templates you can use that are included in your membership.

4. Not checking if all links are properly working. If your readers click on a dead link then you appear unprofessional and sloppy. How hard is it to verify that you have included the right link? If you are this sloppy with your own business, you will be just as sloppy working on theirs.

5. Not including a subscribe or unsubscribe link. Every time you send out newsletters, always include a "subscribe" and an "unsubscribe" link for your readers to have easy options regarding subscriptions. Why is a "unsubscribe" link important? Some readers may have forgotten they signed up for your newsletter or they may just not want it anymore. By having the unsubscribe link they can easily unsubscribe. This also stops them from reporting you as a spammer which is an easy way to get off a mailing list you don't want to be on.

6. Subject Lines Really Count. Because the subject line is the first thing a reader sees and reads, it is really important to make one that will capture their attention. It should make them want to open the newsletter and read some more.

7. Failing to use call to action statements. Having a call to action statement is also important in making an effective newsletter. It will urge your readers to take an action after reading the email. Some of the call to action statements you can use are "click here to place your order".

8. Not using an updated e-mail list. Make sure you are using software that will help you keep up with your list email address. Sending out a newsletter to email addresses that are not in use or have been closed would just be a waste of your time, money and effort.

Luie De Von is a marketing consultant with Easypostcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through Postcard Advertising.

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