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How Businesses Can Use Video on Their Websites

By Lynn VanDyke

Republish: EasyPublish™
Published: 16Apr2007
Word count: 496
Viewed: 271 time(s)

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When you're trying to make an impression on the internet, making your website stand out is the most important task. While you could use the usual colorful graphics or an easy to use layout, many web surfers are looking for something new and exciting. Something that will capture their attention and keep it!

This is why video has become so important, as evidenced by various video sharing websites. When you include video on your business website, you can not only stand out from the rest of the crowd, but you will also be able to share information in a way that's both interactive and compelling.

Training those that visit your site

If you're in a business that provides specialized services, you may want to use video on your website as a way to educate your clients. By offering users the chance to see how to use your product or how to perform a certain action, you will be able to give them that in-person feeling, even if you're not standing next to them. Clients like to feel as though you are helping them personally – and video allows you to do that.

Market to your clients

Another benefit of videos on your website is their marketing use. Since so many people are used to seeing commercials and other advertisements, the use of video on your website to advertise specials and lower prices will be something they expect to find.

You can change the video on a weekly basis or perhaps even more frequently, depending on your sales. If you have a television campaign as well, you will be able to showcase that video on your site to maintain consistency.

Personalize your business

Of course, if you're a business that wants to stand out, videos are a great way to personalize your site. By offering site visitors a chance to see you or your product in action, you will be able to maintain more direct contact with your customers.

You can incorporate a specific jingle or set of images that they will be able to recognize and remember easily. You can also create a video that features an idea or storyline that will continue on, urging those that visit to come back to your site again and again to find out what happens next.

Create that expert appeal

Even more importantly is your ability to showcase your expert knowledge of your product or service. By offering videos that demonstrate this expertise, you will be able to show that you are the choice for potential customers. You can, for example, show why your product works as well as how it will benefit them in their everyday lives.

People like to see what they are buying and who is selling it to them. When you put videos on your website, you can stop the impersonal atmosphere of the internet and start reaching out to potential buyers. All of this adds up to higher traffic counts as well as profits.

Lynn VanDyke is an SBI certified webmaster. She is one of the fastest growing webmasters for entrepreneurs and small business owners needing to generate targeted traffic from search engines. Learn more about Lynn.

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