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Using Audio On Your Website – A Two Way Street

By Lynn VanDyke

Republish: EasyPublish™
Published: 20Dec2006
Word count: 539
Viewed: 338 time(s)

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The technological advances never seem to stop. Websites originally were plain text and a few uploaded pictures. Then graphics got fancier and started moving. Opening a webpage can result in dancers shuffling across your screen, scrolled openings revealing sites slowly and continually changing pictures.

There is a reason why these fancy additions are included on web pages. They entice customers to stay on your web page. The longer they stay, the more likely they will buy. Now audio is increasingly used to generate product and service excitement.

Not only does it sell product, it is something you can sell in some circumstances. It is a two-way street between you and the customer.

Getting Directions

Audio files added to a website can be created in a couple of ways.

- A podcast is a digital audio file. It is created by using software that records sound, a computer microphone or telephone and a computer. The file is uploaded to a website and customers can download the file on demand.

- Audio files can be created by creating various files, including MIDI, WAV, MP3 or Flash files.

- Audio files can be enhanced with video files

There are many programs available that will help you create an audio file for your website. Though current technology is very sophisticated, most software programs are now very user friendly. They give you specific step-by-step instructions on audio file creation.

Arriving At The Destination

The reasons for adding audio files on your website are numerous.

- Use as a customer relations tool to increase confidence in your company and its products

- Add a personal touch to your site

- Capture customer contact information

- Make presentations that further explain product or services

- Present testimonials that explain real world usage and quality

- Increase credibility of your business

- Sell as a product – audio books

- Attach to email responses to drive traffic to your site

- Use as attention getting background music on a website to keep customer focused

- Create online seminars to build product loyalty

Selling on the internet requires innovative approaches. Though search engine optimization is the first step, once the customer makes it to your site, you want them to stay and shop.

Audio files can assist with customer retention. They build sales. They can be cost effective also by answering many questions the consumer might have about your product. This saves employee time.

Websites that have audio files create a good first impression. They project an image of a company that has spent time creating an interesting online store. Audio files can be used to enhance weblogs also. This creates a memorable change from routine lists of comments.

Sight and Sound

Humans communicate with all their senses. The more senses you engage, the more impact you will have on a person. A website that uses visual and audio techniques will have a lasting impression. The audio files can either be used to promote a product, create new business or even be sold as an online product.

Just like most new inventions, audio files will soon develop to standard usage on websites. If you want to make sure you stay on the cutting edge of website development, add audio files. You will be pleased with the results – increased sales!

Lynn VanDyke is a highly in-demand webmaster. She builds successful websites for local businesses wishing to increase traffic and generate more revenue. Visit her site for a free 10-day Action Guide.

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