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The Benefits of Using Graphics in Your Press Releases

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Published: 04Nov2010
Word count: 442
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To say that using graphics in your press releases is necessary would be an understatement. Many people think that press releases should be bland and simply get the point across and in many cases that is true. The last thing you want is to distract your reader with pointless graphics and ultimately make them wonder what the press release was about in the first place. If you want to avoid this you should learn to use your press release graphics properly, only placing them in areas which make sense.

Thankfully the clip-art craze of the 90's is over, and people are actually beginning to accept that computer graphics are not all they were cracked up to be. That being said, how will you incorporate graphics into your press release? Let's go over a few simple instances in which you can use these graphics to draw your readers into your message.

Header

You can have an interesting and graphical header if you wish, but one of the most important things to remember is your company logo. Sometimes you will be able to separate the logo from the rest of the document if you really try and this can be done by placing the logo into an independent box. The choice is yours, and you may decide to use a banner separate from the logo, or you could perhaps integrate the logo into other artwork.

Footer

Having some artwork in the footer is a great move on your part, though you might want to stay away from adding the company logo in the footer. It may seem redundant and in some cases people may not take you seriously. Think long and hard before you make a decision on the actual footer artwork.

Margins

Margins are optional and it really depends on what type of company you are working for. Some companies like the margins to be bare on press releases and sometimes a lack of graphic art can give the document a more serious tone.

These are all great tips on using graphics, and there are plenty of programs out there to assist you in the event you do finally decide to integrate graphics with your press release. Try to use graphics sparingly, and when you do have an idea, make sure it is done well. In some cases it may even be appropriate to call on the services of a graphic design professional to make sure the job is done right. No matter what you decide though, make sure you render that decision in the best interest of your company, your job, and ultimately the public you are creating that press release for.

Learn how to use Adobe Creative Suite to create professional logos from an expert with the toolkit. Learn more about Adobe CS5 through our Adobe Creative Suite Training.

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