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Click for Venues

By Mandy Chagger

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Published: 22May2009
Word count: 824
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The Internet is filled with opportunities for conference organisers to click for venues. Instead of cold-calling hotels, stadiums and historic sites, an organiser can head to the Internet and click for venues with only a few criteria in mind. While clicking for venues online may seem easy, conference organisers should approach their search for venues with full deliberation. The following criteria can turn the tangle of Web links and venue reviews into a simple search for a quality conference venue.

Conference organisers cannot arrange rooms and meeting spaces at venues unless they are available. As an organiser clicks for venues in London and Birmingham, the first criterion is determining if a hotel or conference centre is available on the requested dates. In addition to sending an email or using a venue's online calendar, organisers can consult visitor bureau websites as well as city websites to find out about major events. Whether it is a football tournament or a music festival, major events can fill up hotel rooms and conference centres quickly and keep your conference from succeeding.

Venue websites will tout the maximum occupancy of its rooms as well as the number of hotel rooms available to attendees. An organiser clicking for venues should look carefully at the amount of space available at a prospective conference venue. A good rule of thumb for conference organisers is to add at least 10% of the seats and rooms needed for the invitation list to make attendees more comfortable.

Business owners, nonprofits and universities funding conferences will look at their financial bottom lines when clicking for venues. The price tag for a conference venue can balloon from a low per-day amount to a long list of add-ons, premium services and other fees if an organiser is not careful. Conference organisers must set upper limits to their event budgets, negotiate with venue operators and create a list of quoted prices to make informed venue decisions.

An online search for a conference venue opens up a world of possibilities to event organisers in the United Kingdom. In many cases, however, conference organisers only need listings for London, Birmingham and other British cities without wading through thousands of global listings. In order to click for venues effectively, Internet searchers have to narrow their geographical boundaries to encompass desired conference locations.

Once a location is selected for an organisation's conference, the next issue is figuring out logistical problems. For example, a policy conference on global warming must have a well-run registration table to handle the crush of attendees from around the world. If a conference venue lacks a large entrance area and lobby, attendees may be forced to wait outside or linger in hotel restaurants and bars. Online searchers should also think about the proximity of print shops, office suppliers and other vendors that may be needed in a pinch during a conference. As searchers click for venues, they should also search for major retailers with locations within walking distance of venues to facilitate emergency purchases.

Hotels, stadiums and racecourses offer different levels of customization when it comes to conference hosting. While a hotel may be accustomed to shuffling chairs and erecting temporary walls, stadium staff is limited by permanent seating and team restrictions on field use. Conference organisers should be able to find customization information easily on venue websites as building operators are eager to meet the needs of diverse clients. Whether it is an interactive planning tool or a simple overhead layout of the venue, searchers should be able to envision their events taking place at conference venues.

While online information is helpful in narrowing down venue options, an organiser has to look deeper to determine if a venue is right for his event. The ideal venue will be staffed by committed professionals who are assigned specifically to an event rather than shuffling between multiple engagements. These professionals should be familiar with technical setups, chair arrangements and the event's agenda before setting foot in the conference area. An easy way to test a venue's customer service is to call the front desk and inquire about conference services. This conversation may not yield much in the way of details but an organiser can learn quickly if venue staffers are capable of handling the rigors of a large conference.

An oft-overlooked aspect of conference venues is how the location of the event influences the conference's prestige. Political parties, universities and international trade groups have to find conference venues befitting their reputations. If a political party chooses a venue with inadequate accommodations and amenities, journalists and members may begin to question the group's validity in British politics. Emerging businesses and nonprofits can take the next step forward by reserving space in a high-end hotel or major stadium. While the substance of a group's presentations may be the difference between a successful and a failed conference, the prestige associated with the venue is what attracts casual visitors.

Conference Venues in London UK or call +44 (0)800 158 44 00 or visit to Compare Venues

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