Articles by Marcia Hoeck

Align Your Business with Your Values
Entrepreneurs are usually way ahead of big business when it comes to having a good idea of what values and philosophies they?ve based your businesses on. But many don't know that consciously using their values as guides when making business decisions can make those decisions easier, lower stress levels, attract ideal clients, and help you build your expert brand.
Published 03Jan2010, viewed 329 times

Are You a Victim of the Entrepreneurial Curse?
The same qualities that are powerful drivers of success for entrepreneurs, boundless energy, the need to create, the capacity to work for long hours without sleep, and the ability to make things out of nothing, can also keep business owners from moving forward and cause them to strangle their businesses. Recognizing when they need help and being able to let go and allow others to help them, can be the difference between growth and stagnation.
Published 03Jan2010, viewed 210 times

How to be More Profitable: Know Your Productivity
Often, entrepreneurs don't know exactly how they're spending their time, and whether it's being spent on the right things to bring profit into the business. Simply tracking productivity for a short time will make two things more clear: 1.) which of their activities are income producing; and 2.) if they want more income, they'll need to spend more time on activities that will produce it, and less time on activities that won't.
Published 11Oct2009, viewed 272 times

Talking Turkey: 4 Ideas for Communicating to Your Staff in Uncertain Times
These are tough days for small businesses, and communicating internally during these uncertain times is essential. Your team doesn't have the luxury you do, of being in control, so make sure they get the information they need while you navigate these turbulent waters. Here are four ideas that will let them know you're doing your best to look out for the company ? and for them, as well.
Published 10Sep2009, viewed 231 times

The 3 Major Principles of a Great Team for Entrepreneurs
If you're an entrepreneur, your past experience with teams may not work for the way you run your business now - the job you had for summers in high school or your last corporate position had very different types of teams than what you need to support you now. Fostering interdependence and ownership, and focusing on each person's value to the organization will do much to help you develop a team you can depend on.
Published 07Sep2009, viewed 213 times

What is a Virtual Assistant and Why Do You Need One?
Imagine having someone to take care of all the details of your business for you. You know, the things you never get to ? or the things you're bogged down in that keep you from doing the stuff you should be doing to grow your business. Hiring a virtual assistant (VA) can be a big decision for many entrepreneurs. Knowing what you're looking for at the beginning can help you make a better choice.
Published 03Sep2009, viewed 331 times

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