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What They Don't Tell You In Network Marketing

By Marilyn Ellis

Republish: EasyPublish™ Published: 30Jul2009 Word count: 606 Viewed: 774 time(s) Get Free Content For Your Site

Each and every day thousands of people join network marketing companies, aka multi level marketing groups. For the most part they are individuals with daytime jobs that are looking to supplement their incomes, college students, stay at home moms and retired persons looking to add to their savings and social security. What do they all have in common? They have very little or no experience running or owning a business. Their mindset is that of an employee.

Don't get me wrong. I dabbled in Network Marketing some years ago and loved it. I was proud of the product, I received some great training, met a lot of really great people, and recouped my initial investment plus a great deal more. But what I also learned in the process was that I was working way too hard building someone else's business and in particular, someone else's list! In addition, I quickly learned that network marketing, however great their product is, it is really about building a downline - meaning getting people on board after you have joined. You get a commission from them and their sales and also their respective downline as they recruit others. Sounds great, doesn't it? And it is - for the people who joined the company at the very beginning. They are earning big bucks from an ever growing downline. The newbies, however, continue to come and go, being replaced by new associates who in turn often leave and are replaced- and the beat goes on. What is left goes to the existing upline - all the way to the top. All the while, anyone purchasing the companies products are being added to the corporate data base. When the associates leave - they leave their client list behind too! All that work, all those contacts, now gone forever. While the associates believed that the company had actually provided them with their own website, it was really just a page on the corporate website. No client looking for that associate will ever find them on a google search of their name.

It doesn't have to be that way. Here's the solution.

1.Every network marketing associate has to start thinking like an entrepreneur, not a corporate employee.
2. Get your own website with your name on it. e.g. www.johnsmith.com.
3. Brand yourself first and then the products you sell
4. Have an opt in page (landing page) in front of your first web page and offer a "free report on how to..." when they "opt in" with their name and email address. Your auto responder send them the report - which you have written. Now YOU have them on YOUR list.
5. Then you can send them by auto responder to your affiliate site to purchase the product so you can receive the commission. That way, everybody wins.

The reasoning behind this is twofold.
1. first product is you!
2. You are creating a list so you can contact them when you have a special offer
3. Because you captured them on your own site, the list is yours and you can market and create other products and services.
4. If and when, you decide to leave the NM business and create your own business (like I did) you already have an established client data base!
5. Because you branded yourself first, they already know you and trust you!

Network marketing aka multi level marketing is a great business and you will learn a lot of sales, marketing and advertising from the experience. Just make sure that you are thinking like an entrepreneur and not a corporate employee. Have fun, make money and work smart, not hard. Here's to your success!

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