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Direct Mail personalization with the quality of laser at the lower cost of inkjet

By Mark Etinger

Republish: EasyPublish™
Published: 26Sep2009
Word count: 400
Viewed: 406 time(s)

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Every business owner, whether large or small, knows that Direct Mail is a great tool in promoting sales or products, creating awareness and helping the business stick out. Direct Mail is a simple technique which is executed by mail offers, information, coupons and a call to action, and sent to the customers' private address.

Direct Mail has many benefits, especially because you are able to target your audience and send a personalized message to potential clients. You can contact customers using their private name and create an individual touch to your business.

But how can you personalize a message, issuing thousands and thousands of letters when every small change costs big money Easy. With the technology available today, you can control the content of each and every letter you send individually, without paying extra.

Kodak is leading the print revolution with its latest PROSPER S10 Imprinting System. The S10 system does wonders for variable data print in direct mail, catalogs, magazines, newspapers, inserts and transactional documents. The system has the power to offer direct mailers the personalization theyre looking for, with the quality of laser, at the lower cost of inkjet. Users of the Prosper S10 can start printing variable data inline, saving time and money over a traditional, two-step process that combines offset pre-printed forms and offline laser imprinting.

With four S10 systems you can output 80,000 pieces of direct mail per hour, or 1.6 million pieces per day, on just one press. What we are able to do now with this technology is to aggregate a series of different types of direct mail, all into one, because the technology exists.

Sounds great right? But how can your business benefit from this new and exciting technology? Thats exactly where the professionals come in. When you have all of this data and they dont know what to do with it you need to get a direct Marketing solutions provider, where their job is to take the data, create a smart strategy, and have the production expertise, using the Kodak technology, to provide relevant marketing to their clients and give them a return on their investment, a big return on investment.

For example, your business can now benefit form printing Gift Cards Inline Gift Cards into your direct mail. The quality of the bar codes and the logos is clear, accurate, the product looks wonderful and the response rates are higher than ever.

Wilen Direct, a leader in commercial printing and direct mail. Visit www.wilendirect.com

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