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Article Directory :: Internet Marketing/Online Business Articles
There are many creative ways to get your name around the net and drive traffic to your website. An ebook can be used in many ways to accomplish this goal. Ebooks allow you to advertise your name, your site, and your back-end products. Let's examine a few methods here.
Offering a free ebook with a purchase of your main product can increase your sales. Customers feel they are getting a good value for their transaction with you. You get valuable exposure with no extra advertising costs. A method such as this will position you as an expert in the minds of customers, thus allowing them to trust you sooner in the relationship. You can give permission for people to give you ebook away free. Your name will spread more quickly. Place an ad for your product and your site inside the ebook. Give away a copy to current customers to let them know you appreciate their business. Don't forget to submit your ebook to freeware websites. More people will download your book and see your advertisement.
Influence the effect of your giveaway by asking for an action in return. For instance, asking for a name and email address. Some ask for names and email addresses of a couple of friends or family. You could give away a for-sale book free in exchange for testimonials.
Charge a fee for reprint rights to your ebook. That will allow you to charge more for master rights. If you choose this route, don't use a book your giving away free. Customers will be hard pressed to make sales if people can get it for free.
Offer a free ebook for people to join your affiliate program. Serious affiliates will use it to get you more sales, bringing them more commissions.
Remember, people love free products. Take advantage by spreading your name and products around. Some entrepreneurs give away one or more chapters to entice sales of the full version. The more your name gets around, the more traffic you will receive. Your status as an expert will increase as more and more people see your name. If you add links and advertisements, you are piggybacking on your free give away at no extra cost to you.
These are just a few of the many ways to expand your presence on the World Wide Web. Continue to promote yourself in a positive and professional manor. Give quality content and be helpful, it will come back to you.
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